From stressed to impressed, Hoopla Marketing is the best-kept secret for your spa’s success! With our blend of strategic digital marketing techniques and experience in the spa industry, we can help your brand thrive online.
Marketing in the spa industry is more than sharing nice snaps on Facebook. It’s about crafting a captivating experience that resonates with potential visitors, enticing them to select your spa as their ultimate sanctuary.
The main challenge is not just showing the features of your spa, but also capturing the right audience. You’ll want the most relaxing and re-energising parts of your spa to take centre stage, whether it’s a serene retreat or part of a leisure hotel. If you want to make a big impact and deliver the “wow!” factor, you need to go further.
Enter Hoopla Marketing, your experienced partner in the spa sector. Relax, we’ve got your digital marketing mix covered. By leveraging cutting-edge techniques and a rich pool of industry knowledge, we ensure that your spa stands out in a crowded market. Over the last decade, we’ve helped leading UK and Dubai-based brands from the hospitality sector enjoy accelerated growth online. We can do the same for your spa.
Digital Marketing Strategies for the Spa Industry:
Establishing a presence on platforms like TikTok, YouTube, Facebook, Instagram, and Pinterest is one of the first steps we take to connect you with customers. Each of these platforms caters to various demographics, with YouTube focusing on long-form videos and Pinterest with its image-based system. We’ll pinpoint the perfect platforms for your spa and design a content strategy to effectively captivate your audience. Social Media Campaigns >
Influencers wield significant power in shaping consumer preferences and can be instrumental in amplifying your spa’s brand. At Hoopla Marketing, we specialise in identifying and partnering with influencers whose ethos and audience align perfectly with your brand’s values and goals. Whether it’s a renowned vlogger or a respected spa reviewer, we meticulously select influencers who can authentically showcase the unique attributes of your spa, engaging potential customers through compelling and relatable content.
For South Lodge Hotel & Spa, we invited local influencers to visit their hotel, hand-selecting those who have true authority in their niche. From here, we created 86 pieces of unique content and achieved a reach of 9.4 million across the campaign. Take a look for yourself. Influencer Marketing Campaigns >
Google Advertising is another vital tool that helps to enhance your brand presence online. By using targeted search ads, brand awareness can be lifted by up to 80%. This offers your brand quick visibility, reaching a new world of potential customers.
Utilising Google Ads to maximum effect requires expertise and experience in the spa sector, which we have in abundance. Google PPC Campaigns >
The number #1 result in Google will get roughly 27.6% of all clicks, with the second and third-ranking results getting 18.7% and 10.2% respectively.
This shows the importance of ranking well on Google. The higher you are, the more traffic your spa brand will get. Now consider what happens if your website is lower in the rankings. Only 0.63% of Google searchers click on results from the second page. Simply put, if you’re not on page one, you’re nowhere.
As leading SEO experts in the spa sector, we can help your brand rise to the top. SEO Campaigns >
Email marketing is one of the most direct channels you have at your disposal. 99% of email users check their inbox each day. This is the perfect opportunity to reconnect with your audience and offer information on new products or exclusive discounts. By crafting email campaigns that resonate with your ideal audience, we know how to highlight your brand’s unique features directly. Email Marketing Campaigns >
Contact Us Today To Arrange A Discovery Call
Planning & Research
We start by delving into the core of your brand, understanding the features of your spa and the audience that is the best for you. Our team creates a custom digital marketing strategy by analysing your existing marketing. This strategy will blend various marketing approaches to set long-term goals and address any immediate shortcomings.
Creative Content
Content is the lifeblood of any successful marketing campaign. You want to show potential customers that your spa is the perfect place to relax and unwind. We’ll put this on display with captivating videos, images and engaging copy that reels your audience in. We collaborate with influencers to make sure they have the best content to share with their followers, and design content that will boost your website’s SEO. Our experienced team monitors each stage of the content creation process, from generation to optimisation.
Testing & Optimisation
Measurable results speak volumes – that’s why we will track the performance of your advertising campaigns throughout the process. As soon as an advertising campaign is launched we will track its performance, measuring website traffic and social media presence throughout. We’ll give you this data in monthly reports, detailing our strategies, their effectiveness, and the benefits for your brand, making sure we’re completely transparent every step of the way.
Insights & Optimisation
As a specialised digital marketing agency for the spa sector, our dedication to growing your brand is relentless. By continuously experimenting with different target audiences, messaging and marketing strategies to enhance your engagement, SEO ranking, and conversion rates. Our mission is to place your brand as a leading choice for customers in the spa industry.