Sipful launched their premium cocktails in a can, which use only 100% natural fruit and flavours. Their elegant little cans of goodness bring a sense of occasion to the every day, all neatly packaged into 250ml fully recyclable cans.
Sipful approached Hoopla for support in utilising influencers to create awareness of their new brand and their new range of premium canned cocktails. They also wanted to drive relevant traffic to their new website, educate their key audiences and drive sales.
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Influencer Marketing
- We researched and developed organic and authentic relationship with key influencers that had a true passion for the brand and products and had an engaged following of the brands target audience.
- We researched, validated, engaged and invited the influencers into the campaign. This stage ensured we only engage influencers who carry true authority in the brands niche and had a true passion for the brands service offering to ensure authentic storytelling.
- Created a network of key influencers who was willing to promote the brand across their key social channels
- Influencers where provided with unique affiliate links and trackable codes allowing us to track and monitor all activity.
- The influencers where provided with detailed creative briefs to help with their content development
- Influencer management and content monitoring.
Social Media Campaigns
- We managed the roll out of the campaign across the influencer network including personalisation for the influencers.
- Social media campaigns put in place to amplify influencer activity to key target audiences to achieve a greater reach.
- Reporting on all available metrics such as Reach, engagement, website traffic, sales and revenue. This allowed us to track the performance of each influencer and reward the best performing influencers.
- We provided a detailed monthly report, displaying all the content that has been produced over the campaign period.
- Monthly optimisation of the influencer network.
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Reach and 110K engagements
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