Build brand loyalty and gain new customers with help from a YouTube advertising agency. At Hoopla Marketing, we can design a tailored YouTube PPC campaign to takes your engagement rates to unimaginable heights.
Building a YouTube advertising campaign from the ground up isn’t something just anyone can do. From localised copy and image creation to professional graphic design and video development, there are a lot of different factors that go into crafting the perfect advertising campaign.
Enter Hoopla Marketing – the Manchester-based YouTube ad agency that will bring you closer to your target audience. Our Youtube PPC marketing experts have a wealth of experience helping companies across the UK and the rest of the world make an impact on YouTube.
If this is your first foray into the world of YouTube advertising, don’t worry. We’re here to take care of every little detail.
Connect with your audience on YouTube
There are many reasons why you should choose YouTube to launch your advertising campaign. Second only to Facebook for active users, YouTube can boost your business growth organically.
Almost two decades after it was launched, YouTube is more relevant than ever. In fact, the platform currently boasts 2.1 billion monthly active users from all over the globe.
No business is too niche for a YouTube advertising campaign. Among many other things, what makes YouTube great is that it reaches all kinds of audiences. It’s not just teenagers who love YouTube – according to comScore, 95% of adults 35+ use YouTube monthly. Its gender demographics are fairly equitable too, with an almost 50-50 split in 2021.
Benefits of a YouTube marketing agency
The best thing about YouTube? That it’s brimming with marketing-friendly features to make your advertising campaign a huge success. From Skippable In-Stream Video Ads and display ads to bumper ads, YouTube offers tons of resources that will take your advertising campaign up a notch.
However, it’s not easy to make the most out of all these resources. It takes the kind of insider knowledge that only experience can buy.
And that’s where a YouTube advertising agency can really make the difference. With so many variables in play, there is only one way of making the most out of your YouTube advertising campaign. And that is leaving it to the professionals.
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Why Hoopla Marketing?
If you ask us, managing a successful YouTube advertising campaign is all about experience. The digital marketing world works in mysterious ways – it takes years of trial and error to truly get the best results.
At Hoopla, we’re proud to say that experience is our calling card. We started managing YouTube advertising campaigns at about the same time that the platform first introduced ads. That’s more than a decade of successful advertising campaigns with clients big and small.
Want to know our secret? That we approach YouTube advertising campaigns from the right angle. From A/B testing to expert analytics and market research, we use advanced data to optimise campaigns and maximise your return on investment.
Get to know our Directors // Danny and Paul
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YouTube advertising in 7 steps
At Hoopla, we have implemented a tried-and-tested seven-step process that takes your YouTube advertising campaigns from dream to reality.
1. Consultation – We want to know you like the back of our hand. That’s why our campaign process starts with an in-depth consultation where you’ll tell us about your brand identity and business goals.
2. Market research – Now that we’ve learnt everything there is to know about your brand, it’s time to get closer to your target audience. Our expert research team will identify the demographics you should be targeting. Then, we’ll create a campaign strategy that ticks all your boxes.
3. YouTube Ad Creation – This is where the fun begins. We’ll handcraft memorable and enticing YouTube adverts that your target audience won’t forget. Every single detail will be carefully curated by our ad team, who will work tirelessly to reflect your brand values.
4. Site Conversion Optimisation – When it comes down to it, the goal of YouTube ads is to raise awareness about your products and services. That’s why we’ll enhance your site with user-friendly navigation and alluring visual cues that will boost your conversion rates.
5. Monitoring – We’ve got the numbers on our side. With YouTube Analytics, we’ll keep track of your campaign’s performance – and see if anything needs improvement. We’ll also send you detailed monthly reports so you’re always in the know.
6. Optimisation – Our work doesn’t end once your YouTube advert has gone live. Our Manchester-based YouTube advertising agency will continuously tweak your advertising campaign so you will get a greater return on your investment.
7. Customer journey – Short-term goals are fine – but at Hoopla, we like thinking ahead. We’ll work tirelessly to help you build customer loyalty and develop tribe marketing.
Types of YouTube ads
Not every kind of YouTube ad works for every campaign. As a leading YouTube advertising agency, we can help you find the type of ad that truly reflects your brand values.
With this kind of ad, viewers will have the option to skip the advert after the first five seconds. However, skippable in-stream ads still help to improve conversion rates and reach users that you wouldn’t otherwise contact.
Unlike the above type of ads, non-skippable adverts have to be watched in full for the YouTube video to load. Thanks to non-skippable ads, you have the chance to tell your brand story and communicate your values in a more extensive way. Any YouTube ad agency will agree that these are perfect for companies who want to boost brand awareness and credibility.
Pique your target audience’s curiosity with in-feed video ads. This type of YouTube ad consists of a thumbnail image from a video that includes some short, alluring text. In-feed video ads can appear alongside related YouTube videos – making them perfect to raise brand awareness.
Lights, camera, action! Bumper ads appeal to our shorter attention spans with six seconds (or shorter) videos that play before or after another video. Because viewers don’t have the option to skip the ad, bumper adverts are particularly good to improve a brand’s reach.
YouTube is a great platform for text-based ads because text offers a stark contrast with the constant flux of videos that the site thrives on. An overlay ad is a banner that appears at the bottom of YouTube videos. They usually contain some basic text and simple images with an alluring CTA – perfect for increasing your click-through rate.
Grow organically on YouTube with discovery ads. Because they work around organic YouTube searches, discovery ads are a fantastic way to connect with your target audience. They can appear in the watch page sidebar and on the YouTube homepage – amplifying your chances of catching your viewers’ attention.
As an experienced YouTube agency, we simply cannot recommend responsive display ads enough. When a user searches for something on YouTube, a responsive display ad will pop up at the top of the page with a clear CTA. This can have an incredible effect on your click-through rate.
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Yes – YouTube will allow you to create meaningful connections with your target audience and reach new potential customers. With more than 2 billion monthly users from all demographics, YouTube is one of the best platforms to develop an advertising campaign.
Of course. Apart from being a YouTube advertising agency, we also work with Facebook, Instagram, TikTok and more. Thanks to our versatility, we can produce cross-platform campaigns to amplify your reach.
As an advertising agency with more than a decade of experience, we have worked with people from all walks of life. From small construction companies and gaming start-ups to fashion giants, our portfolio is chock-full of wildly different advertising campaigns.
It’s completely up to you. We’re happy to work collaboratively and do as much hand-holding as you need us to do. Likewise, we can also take care of every single step if that’s what you’d prefer.
Absolutely. With our social media marketing services, we can fulfill all your online marketing needs. From creating a successful social media strategy to regularly uploading content, we will take your online presence to the next level.