Hoopla Marketing is an industry-leading influencer marketing agency in Manchester, UK. We deliver powerful influencer campaigns that drive real results.
At Hoopla Marketing, we harness the power of influential creators to produce attention-grabbing content, which we then amplify to consistently achieve outstanding results for our clients.
We specialise in tailor-made influencer campaigns that drive conversions, conversations and online communities. Our secret recipe? A potent blend of data, insights, and creativity that fuels high-performing influencer marketing activations, generating tangible business results.
Through strategic data-driven insights, we establish meaningful connections with the perfect creators for your brand, seamlessly converting attention into action and revenue.
Our comprehensive services encompass end-to-end campaign execution and management, ensuring a seamless experience for our clients.
The benefits of using social influencer marketing:
Generate awareness, engagement and desire for your brand, product and services.
Effectively reach your target audience through influencers who have developed a following of people with interests in your niche.
Quickly build trust and credibility with your target customer through authentic recommendations, storytelling and influencer-generated content.
Gather creative influencer-generated content to enrich your overall content strategy and inspire your target customer.
Contact Us Today To Arrange A Discovery Call
Influencer & Engagement
Based on your objectives and targets, we begin the process of researching, validating and engaging influencers who; Resonate with your target audience, carry true authority in your niche, can show a true passion for your brand, create fantastic content, ensure authentic storytelling & Willing to collaborate on an ongoing basis.
Campaign Briefing & Management
When all selected influencers have been approved by yourself, we then start the full campaign briefing process. This includes providing influencers with detailed creative briefs and any relevant contracts to help with their content development. We managed the roll out of the campaign across the influencer network including distributing product samples and personalised information for the influencers.
Influencer Performance Tracking
Each influencer is provided with login details to their own dashboard where they can generate their own unique tracking URL’s and trackable codes to use in their content. This allows us to track in real-time how well each influencer is performing, and provides us with the all the required metrics (Impressions, clicks and sales) to track and monitor all activity. Not only does this allow us to track the performance of each influencer, but it also allows us to reward the best performing influencers with a commission on each sale they generate.
Go LIVE
Once everything is in place then your influencer campaign is ready to go live! This is where you'll start to see all the stunning photography and video content produced by your HIVE of influencers.
Influencer Content Amplification
We amplify the best performing influencer-created content to key target audiences through the use of data driven social media campaigns to achieve a greater reach, traffic and sales. Only the best influencer content is amplified through the brand’s own social media channels.
Content, Monitoring & Reporting
Collecting all of your influencer content can be a very time consuming task! We solve this issue by collecting all of the content posted and provide this to you in a regular content report so you can see what has been produced and posted. Along with your regular content reports, we’ll also provide you with a detailed report at the end of every month, showing all key metrics such as impressions, clicks, leads and sales!
Ready to Speak to Influencer Marketing Experts?
Influencer Marketing Agency FAQs
An influencer marketing agency plays several critical roles in the influencer marketing process:
- Influencer sourcing – Top influencer marketing agencies like Hoopla have a network of candidates, making influencer identification easier for your brand.
- Influencer outreach – Influencer agencies will manage communication between your brand and your chosen influencer.
- Content creation – Your influencer marketing agency can assist in the planning of content for influencers to create and post.
- Relationship management – They can also manage talents, making it easier to build long-term relationships between amazing brands and top influencers.
- Data-driven campaigns – Part of campaign management is monitoring the performance of your ads with in-depth reporting and optimisation to achieve your marketing goals.
Want to know what leading influencer marketing agencies can do for your brand? They can:
- Save you time – Whether it’s influencer identification, campaign management or content creation, an influencer marketing agency takes a lot of time-consuming jobs off your plate.
- Ensure you get the right influencers – From macro influencers to micro influencers and fashion to football, an influencer marketing agency can match you with the best social media influencers for your brand.
- Save you money – With an influencer marketing agency on your side, you don’t have to worry about trial and error with influencer marketing campaigns. That alone can save you lots of money on influencer marketing campaign spend.
- Make the most of your budget – Additionally, you can create influencer marketing campaigns that deliver results. That means providing a good ROI from your social media advertising budget.
- Give your brand the edge – With help influencer marketing experts, you can stay one step ahead of the competition. They’ll build the optimal strategy and continually monitor and optimise your influencer marketing campaigns.
The cost of an influencer marketing campaign depends on lots of factors, such as:
- The type of influencers involved (such as micro or macro).
- The social media platforms being used and types of content being created.
- The duration of your influencer campaign and how much content creation is needed.
For a bespoke quote, simply contact the team at Hoopla.
Absolutely! We reached over a million people using 60 pieces of content with 13 influencers to promote ITV’s Love Island product range. Or how about almost 8 million people reached to raise awareness of Amazon Publishing’s authors and book releases?
Influencer campaigns are unparalleled in their ability to reach relevant audiences, drive brand awareness and generate sales or enquiries over time.
Influencer marketing agencies work with a diverse range of clients, from small start-ups to the world’s biggest brands. It’s just a case of finding influencers that match your size and niches. In terms of sectors, we’ve helped everyone from fashion and food brands to retailers, eCommerce companies and hospitality chains.
The returns from influencer marketing are significant and long-lasting. Working with Sipful Drinks to promote their range of canned cocktails, we reached 5 million customers with 110,000 engagements. Not only does that lead to immediate sales, the brand awareness generated will continue to have an impact for years to come.
As a leading influencer marketing agency, we have a tried-and-tested process for digital marketing with influencers and brands:
- Research – First we’ll research your business and sector. This allows us to find the best influencers for your objectives. We’ll find the right influencer or influencers that resonate with your target audience.
- Briefing and management – Our in-house team will set up contracts and brief influencers then run campaigns across your new influencer network. That includes sending out samples and content guidelines.
- Go live – Influencers’ content will go live on your chosen social media platform or platforms. We’ll collate all content and send it to you in regular reports.
- Monitoring – As your dedicated influencer marketing agency, we’ll track each influencer’s performance including impressions, clicks and sales.
- Optimisation – Based on the metrics above, we’ll continually optimise your campaign. This includes amplifying the best-performing influencer content on social media.
Hoopla Marketing is a full-service agency for digital marketing. We assist brands with social media management, social media advertising, search engine optimisation, Google Ads and more. From creating content to running campaigns, we have a wealth of experience in digital marketing based on each client’s objectives.