About Warner Leisure Hotels
Warner Leisure Hotels approached Hoopla for support in utilising influencers to drive awareness and encourage customer action among their target audience.
Luxury Hotel Chain • Hospitality
Awareness and consideration of the Warner brand
Education of the brand’s USPs and benefits to audience of people aged 50+ who have an interest in travel, activities, getting outdoors, relaxation and luxury hotels.
To show that Warner’s hotels allow guests to experience the best that Britain has to offer.
Target people between 50-65, to show that Warner’s holidays offer relaxing stays with activities and facilities that appeal to a slightly younger demographic.
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- We researched and developed organic and authentic relationship with key influencers that had a true passion for the brand and service and had an engaged following of the brands 50-65 target audience.
- We researched, validated, engaged and invited the influencers into the campaign. This stage ensured we only engage influencers who carry true authority in the brands niche and had a true passion for the brands service offering to ensure authentic storytelling.
- Created a network of key influencers who was willing to promote the brand their key social channels
- Influencers where provided with unique affiliate links and trackable codes allowing us to track and monitor all activity.
- We managed the roll out of the campaign across the influencer network including personalisation for the influencers.
- The influencers where provided with detailed creative briefs to help with their content development
- 10 influencers took part in the campaign and generated a range of pieces of content across their websites and social channels such as blogs, video content and social content
- Influencer management and content monitoring.
- Social media campaigns put in place to amplify influencer activity to key target audiences to achieve a greater reach.
- Reporting on all available metrics such as Reach, engagement, website traffic, sales and revenue. This allowed us to track the performance of each influencer and reward the best performing influencers.
- We provided a detailed report, displaying all the content that has been produced over the campaign period.