Warner Leisure Hotels approached Hoopla for support in utilising influencers to drive awareness and encourage customer action among their target audience.
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Awareness and consideration of the Warner brand
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Education of the brand’s USPs and benefits to audience of people aged 50+ who have an interest in travel, activities, getting outdoors, relaxation and luxury hotels.
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To show that Warner’s hotels allow guests to experience the best that Britain has to offer.
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Target people between 50-65, to show that Warner’s holidays offer relaxing stays with activities and facilities that appeal to a slightly younger demographic.
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- We researched and developed organic and authentic relationship with key influencers that had a true passion for the brand and service and had an engaged following of the brands 50-65 target audience.
- We researched, validated, engaged and invited the influencers into the campaign. This stage ensured we only engage influencers who carry true authority in the brands niche and had a true passion for the brands service offering to ensure authentic storytelling.
- Created a network of key influencers who was willing to promote the brand their key social channels
- Influencers where provided with unique affiliate links and trackable codes allowing us to track and monitor all activity.
- We managed the roll out of the campaign across the influencer network including personalisation for the influencers.
- The influencers where provided with detailed creative briefs to help with their content development
- 10 influencers took part in the campaign and generated a range of pieces of content across their websites and social channels such as blogs, video content and social content
- Influencer management and content monitoring.
- Social media campaigns put in place to amplify influencer activity to key target audiences to achieve a greater reach.
- Reporting on all available metrics such as Reach, engagement, website traffic, sales and revenue. This allowed us to track the performance of each influencer and reward the best performing influencers.
- We provided a detailed report, displaying all the content that has been produced over the campaign period.
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90,300 audience engagements
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over 850,000 impressions
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