We researched and developed organic and authentic relationship with key influencers that had a true passion for the brand and service and had an engaged following of the brands 50-65 target audience.
We researched, validated, engaged and invited the influencers into the campaign. This stage ensured we only engage influencers who carry true authority in the brands niche and had a true passion for the brands service offering to ensure authentic storytelling.
Created a network of key influencers who was willing to promote the brand their key social channels
Influencers where provided with unique affiliate links and trackable codes allowing us to track and monitor all activity.
We managed the roll out of the campaign across the influencer network including personalisation for the influencers.
The influencers where provided with detailed creative briefs to help with their content development
10 influencers took part in the campaign and generated a range of pieces of content across their websites and social channels such as blogs, video content and social content
Influencer management and content monitoring.
Social media campaigns put in place to amplify influencer activity to key target audiences to achieve a greater reach.
Reporting on all available metrics such as Reach, engagement, website traffic, sales and revenue. This allowed us to track the performance of each influencer and reward the best performing influencers.
We provided a detailed report, displaying all the content that has been produced over the campaign period.
90,300 audience engagements
over 850,000 impressions
105 pieces of influencer content
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