Hoopla Marketing is the go-to digital marketing agency for leading restaurants in the UK and Dubai. Our proven strategies boost bookings and deliver rapid growth for restaurants.
Restaurant marketing isn’t just about great food. You have to show potential customers what they’re missing out on. Sure, that includes mouth-watering starters, mains, desserts and drinks. But it also includes the service, atmosphere and the overall experience.
The other part of the challenge? Reaching the right customers. Promoting your restaurant with digital marketing can boost brand awareness and deliver rapid growth. And when you have the right marketing mix, the outcome can be truly delicious.
That’s where an expert restaurant marketing agency can help. Hoopla Marketing will choose the best methods and platforms to target the right people for your restaurant. We’ll dish up consistent, on-brand content that drives bookings and footfall, then continually monitor and fine-tune our efforts for the optimum results.
Digital marketing strategies for restaurants:
Facebook, Twitter, Instagram, TikTok, YouTube – each platform offers unique opportunities in terms of the content you create and the audiences you can target. TikTok is all about short, punchy videos for younger audiences, while Facebook has a broader demographic with space for text, images and videos. We’ll find the platforms that are right for you then put a content strategy in place to engage your target customers. Social Media Campaigns >
Influencers provide much-needed social proof for restaurants. It’s not just about the Kim Kardashians of the world. There are countless micro-influencers on hand like local celebrities and food vloggers, who can get people flocking to your restaurant. Hoopla Marketing can pick out the right people to endorse your restaurant, optimise their content, and manage the process effectively. Influencer Marketing Campaigns>
Google Ads can fast-track you to the top of search results for relevant terms near your restaurants. Going it alone requires seemingly endless trial and error. But with an experienced restaurant advertising agency like Hoopla, you can maximise ROI and turn clicks into customers from the get-go. Google PPC Campaigns >
Social media advertising puts your brand on the screens of countless potential customers as they scroll through their favourite apps. They range from simple promoted posts on Twitter or Facebook to engaging video content on Instagram Stories and TikTok. We can help you target the right people on the right platforms with the right kind of ads. Social Media Ad Campaigns >
For long-term lead generation, it’s hard to see past search engine optimisation – optimising your site so it appears on Google search results pages when customers are looking for somewhere to dine. As a leading digital marketing agency for restaurants, we can help you climb the ranks and keep you there. SEO Campaigns >
Because it’s so easy to reach lots of customers at once, email marketing is one of the most cost-effective forms of digital marketing for restaurants. Whether you’re updating customers with new menu items or enticing them in with special offers, we can make sure you get the message right every time. Email Marketing Campaigns >
Contact Us Today To Arrange A Discovery Call
Planning & Research
The first step is to understand your restaurant, from the food you serve up to your existing customer base. We’ll then audit your current advertising activity and craft a comprehensive digital marketing strategy. This will include multiple forms of digital advertising to meet your goals both short- and long-term, with extensive research to guide every component of your plan.
Creative Content
Content is king when it comes to digital marketing for restaurants. That includes picture-perfect shots of dishes, high-quality videos of the atmosphere, succinct pieces of text to engage your audience, and long-form content to improve your site’s rankings. Our versatile team can handle all aspects of production, design and optimisation.
Testing & Optimisation
With Hoopla Marketing, restaurant advertising delivers tangible results. From the word ‘go’, we’ll monitor the performance of your ads, social media pages and website to track the effects of digital marketing for your restaurant. Every month, you’ll be served up a clear, concise report that shows what we’ve done, how it’s doing and the results for your business.
Insights & Optimisation
No matter how much we pride ourselves as a restaurant marketing agency, there is always room for improvement. Rather than sitting still, we’ll continue to test different audiences, messages and strategies to see how they impact engagement, conversion rates and rankings.
Restaurant marketing FAQs
Restaurant digital marketing refers to a range of digital advertising methods such as social media, influencer marketing, paid online ads, email and search engine optimisation. It can be used to increase brand awareness, drive bookings, target new audiences or improve loyalty amongst existing customers.
You might think you can rely on local footfall or word-of-mouth, but it’s not always that simple. Digital marketing helps you spread brand awareness where modern consumers spend so much of their time – online. With people checking their phones every 12 minutes, emails, social media and search engines are the new high street where you can draw people into your restaurant.
We work with a diverse range of clients in the hospitality industry, from single restaurants to restaurant chains with multiple sites, and casual eateries to high-end fine-dining establishments. Whether you’ve just opened and want to get your name out there or you’re well established and ready to grow some more, Hoopla Marketing can help.
Take your pick! If you want to get a better idea of what we do as a digital marketing agency for restaurants, have a look at the following case studies:
To give you a better idea of what you can expect from Hoopla Marketing, here’s what we’ve achieved for other restaurants:
- Piccolino – Delivered over 12,000 bookings with an average cost of just £2.33 per booking.
- Individual Restaurants – Gained 9,900 online booking actions across the Christmas campaign.
- Restaurant Bar & Grill – Secured over 4,000 bookings, costing £3.78 per booking on average.
- Piccolo – Achieved an average cost per booking of £5.84 for 3,760 bookings.
- Riva Blu – Generated 901 bookings with an average cost per booking of £9.58.
The best digital marketing strategy for your restaurant depends on a few different factors like your target audience, existing marketing efforts and budget. After understanding your business and conducting extensive research, we can put forward a suitable strategy for you to review. In many cases, this involves a combination of different methods to provide the best results for your business.
As a ballpark figure, restaurants are typically advised to spend around 5% of their sales revenue on marketing. However, it depends massively on your circumstances. Newly opened restaurants may need to spend more to create a buzz and generate an initial customer base, for example. On the other hand, you might be an established restaurant that’s struggling with time-consuming social media management. Whatever your budget and circumstances, an experienced digital marketing agency like Hoopla can help you maximise ROI to get more bang for your buck.
Once we’ve created content and launched your campaign, results can happen in a matter of days. That’s especially true for pay-per-click ads and email marketing. Of course, results will take longer with search engine optimisation and ongoing social media campaigns.
Absolutely. We are often tasked with targeting new audiences for first-time bookings while continuing to appeal to existing customers and generate brand loyalty. Our team also target multiple audiences to find the best fit for your digital marketing efforts, all based on expert insights and reliable data.
There’s no limit on the number of campaigns you can run for your restaurant. In fact, a holistic approach can prove much more effective. This could include paid social to attract new customers with ongoing social media management to improve brand loyalty amongst existing followers, for example. Or pay-per-click Google Ads for instant results, complemented by search engine optimisation for long-term, sustainable gains.
Hoopla Marketing has a track record of success helping restaurants across the UK and Dubai increase bookings and improve brand awareness. Take a look at our case studies to see what we can do for your brand or contact us to talk more about your requirements.
Getting started is easy. Simply contact our team to arrange a discovery call or ask any questions you may have. We’ll get back to you within 48 hours to get the ball rolling.