Embrace the power of social media advertising with Hoopla Marketing, an industry-leading paid social media agency in Manchester, UK. Reach millions of people with engaging content and attract new customers to your brand.
If you want to get your business in front of your customers, there’s no better way than through paid social media advertising. Fully scalable and trackable, paid social ads can connect you with audiences and increase conversions. As a specialist paid social agency in Manchester, we have the expertise to transform your paid social campaigns with a proven, results-driven approach.
We pride ourselves on utilizing our exceptional team of content creators and influencers to produce captivating content that commands attention. We then strategically amplify this content through social media advertising to drive excellent business results.
Whether it’s on Facebook, Instagram, Pinterest, TikTok or YouTube, our track record speaks for itself. With a long list of successful social media advertising campaigns that generate high ROIs for leadings brands across the UK, we have the know-how and experience to make social media work for you.
The benefits of using a marketing agency for social media:
Social media ads offer an unparalleled opportunity to precisely target a brand’s ideal customers. With advanced targeting options, social media platforms allow marketers to define specific demographics, interests, behaviors, and even location parameters. This level of granularity ensures that ads are shown to the most relevant audience who are more likely to be interested in the brand’s products or services.
Performance metrics are easy to access and track, so you can see exactly how your campaigns are performing. As an experienced paid social media agency, we have the know-how to optimise your campaigns with a statistic-based approach.
Social media ads can be used to target the exact audiences you want to reach, making them one of the least expensive forms of advertising for your budget.
Crafting highly engaging social media ads is a true art form that we take seriously at Hoopla. Our team of expert content creators brings a wealth of experience to the table, leveraging their skills to develop compelling and persuasive ads that captivate your audience and drive conversions. Our meticulous approach ensures that our ads are carefully designed to resonate with your target audience, inspiring them to take action and delivering a great Return on Ad Spend.
Furthermore, with a wide range of platforms such as Instagram, Facebook, Pinterest, TikTok, and YouTube, we provide you with the opportunity to reach and inspire consumers of different demographics and interests. Each platform offers unique features and advantages, and our paid social media agency can assist you in optimizing your advertisements on each platform, ensuring that your message reaches the right audience at the right time for maximum impact and results.
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Researching Your Campaign
As a social media marketing agency, we believe knowledge is power, which is why we conduct meticulous research into your business, industry, and competition. This in-depth analysis helps us to pinpoint the right consumers, on the right platforms, and at the right time. By ensuring our efforts are strategic and informed, we maximize your chances of success in an increasingly competitive digital world.
Strategy Development & Build
At Hoopla, we develop a strategic social media marketing strategy that delivers exceptional results in line with your goals. Our approach encompasses key elements such as audience mapping, conversion tracking, optimization triggers, placements, and compelling creative content. By understanding your target audience and their preferences, we create highly targeted campaigns that attract and educate your ideal customers, compelling them to take action.
Creative Content
We take the art of crafting highly engaging social media ads seriously. Our team of expert content creators bring a wealth of experience to the table. By leveraging their skills, we develop compelling and persuasive ads that captivate your audience and drive conversions. Our ads are carefully designed to resonate with your target audience, inspiring them to take action and deliver a great Return on Ad Spend.
Implement & Track
At this stage, we use our expertise as a social media ad agency to implement and manage your campaigns.
As your campaign progresses, it’s important to make sure any decisions made about your advertising are well-informed. As a paid social media agency, we’ll set up and use analytic tracking on your website to keep you on track.
We also ensure that all the necessary tracking in place to successfully monitor and track the campaigns success.
Optimisation
Our work doesn’t stop after the campaign launch. Our Manchester-based team of social media experts will regularly optimise the campaign to maximise your ROI.
Reporting
We provide regular reporting about your social media advertising, so you can see the success of the campaign and how much your budget has generated.
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Paid Social Media Advertising FAQs
A social media advertising agency specialises in creating and managing targeted ad campaigns on platforms like Facebook, Instagram and TikTok. They strategise, design and execute campaigns to reach specific audiences, utilising analytics for optimisation and targeting.
The idea is to create an effective strategy to help brands gain visibility and convert clicks into customers. Social media is now a gigantic part of modern life, so it’s important to take advantage of the large audience you can gain from these various platforms. However, each of these platforms requires a different strategy, and some are more suited for certain brands.
A social media advertising agency will be adept and identifying the best social media channels for a brand, creating an extensive strategy that can be used to reach their ideal audiences.
The benefits include precise audience targeting, increased brand visibility, engagement, sales and conversion rates. Agencies bring expertise in content development, ad creation, audience analysis and campaign optimisation, ensuring a cost-effective and results-driven approach.
Costs vary based on campaign scope and goals. Small businesses may spend a few hundred pounds, while larger enterprises can invest thousands monthly. A tailored strategy ensures efficient budget allocation.
One of the most common questions for anyone that’s new to social media advertising work is whether or not it is worth the investment. The truth is that social media marketing has, over the past 20 years, become one of the most important channels of advertisement a brand has at its disposal. Paid social media ads are a sure-fire way to connect with your target audience.
In short, social media advertising is highly effective. It enhances brand awareness, drives traffic and boosts conversions. Results depend on factors like ad quality, targeting accuracy and overall strategy.
While you might think that social media advertising is only effective for websites that conduct their business online, it can be equally important for a whole range of industries.
Take a food and drink company like Individual Restaurants, for example. They were searching for support in driving brand awareness and bookings in the run up to the Christmas period in 2022. By launching an extensive social media campaign, they were able to reach 3.4 million people and achieved 9,900 online bookings!
Social media advertising suits businesses of all sizes aiming to connect with their target audience online. Whether you’re a startup or an established brand, these services amplify your digital presence.
Returns vary, but social media advertising commonly yields increased sales, brand visibility, better engagement and more customers. Metrics include click-through rates, impressions and conversions, aligning with your campaign objectives.
Social media marketing is all about transforming interest into site visits, which can ultimately lead to sales, subscriptions or other types of revenue depending on your business model.
Our process involves understanding your business, defining goals, audience research, creative development and continuous optimisation. We tailor campaigns to your objectives, ensuring a strategic and measurable approach. Here’s a closer look at how we approach social media advertising on different platforms:
Facebook: Our team consists of Facebook PPC Ad experts that know how to help businesses of all sizes by creating and implementing high-quality, targeted ads.
Instagram: Instagram can be a tough platform to crack, but we know how to take control of it to help your brand. Our process with Instagram involves creating engaging photo and video content and finding the right audience to target. We then combine this with boosts and paid targeted ads to increase followers and exposure.
Pinterest: Pinterest is all about building a slate of discoverable, visual bookmarks that people can discover your brand through. With a gigantic userbase, Pinterest is an incredible place to convert traffic into sales!
TikTok: TikTok is the newest social media platform on the block and is one of the most important when it comes to advertising. We know how to create an extensive TikTok marketing campaign, using effective content to advertise your brand.
Yes, beyond social media advertising, we offer a comprehensive list of digital marketing services. We can help you with everything from search engine presence to influencer marketing and getting the most out of online advertising. Our integrated approach ensures a comprehensive and effective online marketing strategy for your business.
A good digital marketing strategy should involve several avenues to increase the visibility of your brand. We cover services including Google advertising, influencer marketing, email marketing and SEO services.