Hoopla Marketing is a leading digital marketing agency for the hospitality sector in the UK and Dubai. Our bespoke strategies are designed to elevate brand presence and accelerate growth across the hospitality industry.
Marketing in the hospitality industry is more than just promoting services and amenities. It’s about creating a narrative that encapsulates the unique experiences your business offers, whether it’s a boutique hotel, fine dining restaurant or cocktail bar.
The challenge lies in not just showcasing these offerings, but also in ensuring they reach the right audience. Effective digital marketing is crucial for enhancing visibility and driving growth in this competitive sector. With the right mix of marketing strategies, the impact can be as welcoming as the hospitality you offer.
This is where an experienced hospitality marketing agency like Hoopla Marketing comes in. We specialise in selecting the most effective techniques and platforms to target your ideal clientele. Our team crafts and delivers consistent, brand-aligned content that not only boosts visits, but also enhances overall brand recognition. We then continuously refine our strategies to achieve the best possible results.
Digital marketing strategies for the hospitality industry:
Utilising platforms such as Facebook, Instagram, TikTok, Pinterest and YouTube, we create opportunities to connect with potential customers. Each platform caters to different demographics and content styles, from TikTok’s engaging short videos to Facebook’s diverse content range. We identify the best platforms for your hospitality brand and develop a targeted content strategy to engage your audience effectively. Social Media Campaigns >
Influencers play a crucial role in providing social proof and amplifying your hospitality brand’s reach. From global influencers to local personalities and niche bloggers, we identify the right individuals to showcase your unique offerings, optimising their content for maximum impact.
Want to find out more? Take a look at how we help this Bar and Restaurant . Influencer Marketing Campaigns>
Google ads can significantly boost your hospitality brand’s visibility online. In fact, search ads increase brand awareness by as much as 80%. Plus, they offer the benefit of instant impact – campaigns can be launched quickly to yield fast gains.
However, managing Google Ads can be complex. You need an expert team with hospitality sector experience to fully make the most of this opportunity. Hoopla’s know-how and time-tested strategies deliver a high ROI, turning online searches into real-world customers. Google PPC Campaigns >
Social media ads are a powerful tool to put your hospitality brand in front of a vast audience. We craft compelling ads for platforms like Facebook, Instagram, TikTok, Pinterest and YouTube, targeting the right audience with engaging content.
Take a look at how we helped this restaurant reach 2.3 million people, with 12,059 bookings and an average cost per booking of just £2.33. Social Media Ad Campaigns >
SEO is essential for long-term visibility and lead generation. By optimising your website, we will help your hospitality brand rank higher in Google searches. When potential customers are searching for hospitality services, we’ll help them find you. As a leading digital marketing agency, we ensure your brand stands out in search results. SEO Campaigns >
Did you know that 99% of email users check their email every day, with some as much as 20 times a day? With the right campaign, they can open their emails to see your hospitality brand.
Email marketing is an effective way to reach a broad audience at a low cost. Whether it’s announcing new services, special events or exclusive offers, we craft email campaigns that resonate with your audience and reinforce your brand identity. Email Marketing Campaigns >
Contact Us Today To Arrange A Discovery Call
Planning & Research
We begin by understanding the essence of your hospitality brand, from the services you offer to your target audience. Our team conducts a comprehensive review of your current marketing efforts and develops a tailored digital marketing strategy. We incorporate a mix of marketing tactics to meet both immediate and long-term objectives, underpinned by extensive research.
Creative Content
Content is a critical element in hospitality marketing. This includes captivating images of your offerings, engaging videos that convey the guest experience and compelling text to engage your audience. We’ll work with influencers to ensure they have engaging material to share with their followers and create detailed content to enhance your website’s SEO. Our skilled team manages all aspects of content creation, design and optimisation.
Testing & Optimisation
Hoopla Marketing ensures that your hospitality marketing efforts deliver tangible results. We monitor the performance of your campaigns, social media and website from the start, providing you with detailed monthly reports that outline our activities, their effectiveness and the direct impact on your business.
Insights & Optimisation
As a dedicated hospitality marketing agency, we are committed to continuous improvement. We regularly test different audiences, messages and strategies to optimise engagement, conversion rates and search rankings, keeping your hospitality brand at the forefront of the industry.