About Restaurant Bar & Grill
Restaurant Bar & Grill approached Hoopla for support in driving brand awareness and bookings across their restaurants including Opera Grill Chester, BANK Birmingham, RBG Liverpool and RBG Leeds.
Paid Social Campaign
Objective: Drive Bookings
Our challenge was to drive maximum bookings across the Restaurant Bar & Grill venues. Along with promoting the new menus and seasonal offers, we were tasked to reach new target audiences and also increase the frequency of bookings with existing audiences.
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- Developed a campaign strategy to meet the objectives and goals of the campaign.
- Launched a variety of social media awareness campaigns to key target audiences to drive awareness and direct users through to the venue specific websites to drive online bookings.
- Promoted new menus and promotional offers in a short, exciting and engaging way to prompt the target audience to place a booking.
- Set up, build, manage, test and optimise ongoing social media attraction and education (retargeting) campaigns across all key social media channels such as Facebook, Instagram and the audience network.
- Created, managed and tested a range of target audiences, content, placements and campaigns to get the best cost per conversion and overall ROI.