About Little Freddie

Little Freddie approached Hoopla for support in utilising influencers to create awareness of its key product ranges, driving relevant traffic to the website and stockist network.

Influencer Marketing
Baby food• Products


  • Increase brand awareness of the Little Freddie brand among the key target audiences

  • Drive traffic and sales on the Little Freddie website

  • Drive traffic to the Little Freddie stockist network

  • Educate the target audience into a purchase

  • Increase awareness and educate the target customers on the key product ranges

Baby eating
Baby reaching for little freddie food
Little Freddie baby eating

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Influencer Marketing Campaign
  • We researched, validated, engaged and invited the influencers into the campaign. This stage ensured we only engage influencers who carry true authority in the brands niche and had a true passion for the brands service offering to ensure authentic storytelling.

  • Influencers were provided with unique affiliate links and trackable codes allowing us to track and monitor all activity.

  • We managed the roll out of the campaign across the influencer network including personalisation for the influencers.

  • The influencers where provided with detailed creative briefs to help with their content development.

Influencer Marketing Campaign
  • Influencer management and content monitoring.

  • Social media campaigns put in place to amplify influencer activity to key target audiences to achieve a greater reach.

  • Reporting on all available metrics such as Reach, engagement, website traffic, sales and revenue. This allowed us to track the performance of each influencer and reward the best performing influencers.

  • We provided a detailed monthly report, displaying all the content that has been produced over the campaign period.

  • Monthly optimisation of the influencer network.

Recent Results

Media value
Reach & 55.4K engagements
Influencers producing 604 pieces of content

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Feel free to fill out our enquiry form and we will respond to your query within 24-48 hours

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