Add invaluable Facebook marketing expertise to your social media campaigns. Hoopla Marketing’s expert team will create and manage your brand’s Facebook ad campaigns, turning your budget into outstanding results.
Supporting and accelerating your Facebook advertising journey
The power of Facebook ads
Paid social is one of the most cost-effective marketing methods for modern day businesses. People all over the world use social media on a daily or even hourly basis. With mobile apps, they can even use the platform on the go – meaning you can constantly connect with your audience, wherever they may be.
Why Facebook? To start, it’s the number one social network in terms of active users. That means the widest possible audience for your business. Facebook’s users span all kinds of different demographics with different ages, education levels and interests. Best of all, the platform collects data for these factors.
That’s what sets Facebook ads apart. Rather than shouting to the masses – and spending money to do so – your social advertising can be targeted at specific groups. Used effectively, that can result in more click throughs, better conversion rates and a higher return on investment.
Benefits of an expert Facebook ad agency
With so many metrics to tweak and adjust, it’s almost impossible for businesses to get their Facebook ads right at the first attempt. Or even the tenth time. That applies not only to the demographics your ad is targeting, but also the content and copy within the ad.
It can take months and even years of constant trial and error to find a formula that works for you. That’s months and years of spending money with little to no return. But it doesn’t have to be that way.
With Hoopla’s team of Facebook advertising experts, you can add years of experience and leading expertise to your business – and your campaigns. That allows you to leapfrog the trial-and-error stage and go directly to effective adverts that make the most of your budget.
If you’re searching for a digital marketing company, you want an agency that’s ‘been there and done that’ – and delivered outstanding results. That’s exactly what you get with Hoopla. We manage over £1 million of social media advertising spend each year, with renowned brands such as Aldi, JCB, Amazon and ITV.
Our team uses a vast array of techniques to make sure every advert performs to its best. Market research, A/B testing and state-of-the-art analytics help us fine-tune adverts to maximise return on investment.
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Our Facebook ad process
At Hoopla, we have a tried-and-tested process in place to make sure your Facebook advertising campaigns are implemented quickly and effectively with no compromise on the end result. We make every click count.
1. Consultation – First and foremost, we talk to our clients to make sure we understand your business goals, both from your Facebook ads and in the long run. We’ll also audit any existing Facebook ads or other strategies you have in place.
2. Market research – We’ll work with your team to identify key demographics that your brand appeals to and create a strategy that gets your name out there.
3. Content Creation – Our team will design and implement Facebook ads that are tailored to your business, your objectives and your target audience, from the images and content to the target demographics. We develop content that we feel will best engage your audience, utilises images, videos and influencer creative.
4. Conversion Optimisation – We’ll also make sure your site is tailored to convert customers, developing content that your audience will love when they click through.
5. Monitoring – Your ads will be monitored using Facebook pixel, to track conversions, facilitate remarketing and build a wealth of knowledge for future campaigns.
6. Optimisation – There’s always room for improvement. We’ll report on the success of your ads on a monthly basis and make changes wherever possible to maximise ROI.
7. Customer journey – We’ll develop a comprehensive strategy for cross-selling, loyalty building and tribe marketing to make sure your brand gets the very most out of your Facebook marketing campaign.
Types of Facebook ads
From Link Click ads to Lead, Video and Carousel ads, we tailor each campaign and the types of adverts we use for maximum impact. In short, we get the most out of any Facebook ad type. It’s simply a case of choosing which is best for your brand…
Unlike other ad types, Dynamic Product ads target users for you. By uploading your product catalogue and installing Facebook Pixel on your site, you enable Facebook to automatically target specific product ads at users who have browsed them on your website.
As the name suggests, Collection ads display a collection of products from your site with several images. This could be a specific product range or just related items such as “shop the look”.
Similar to Collection ads, the Carousel layout allows you to show multiple products in one advert. However, each product is given its own tile with an image or video and a link to the product page. Users simply swipe through and see what takes their fancy.
The Lead ad format is tailored for generating leads. It allows potential customers to subscribe or sign up without leaving Facebook. That removes a step from the process, as users don’t need to click through to your site, making leads more likely.
Facebook Canvas ads allow users to interact with your content. Clicking on the ad turns it into full screen, where they can swipe, scroll and even tilt to interact with engaging videos, images and text.
Similar to Link Clicks, Facebook Video ads promote a page on your website. The difference? They show a video instead of an image, which can be useful to get more information across or engage users.
You can also advertise specific posts on your Facebook page. This approach is effective to get more likes and shares on your post, and gain followers. In most cases, the boosted post will also contain a link to your site to attract more traffic.
If you want to get your business in front of customers, there’s no better way than through Facebook advertising. Fully scalable and trackable, paid social ads can connect you with audiences and increase conversions.
At Hoopla Marketing, we work with ambitious brands from any industry imaginable – from fashion and furniture to construction and leisure. Whatever your speciality, our team specialises in creating high-performing Facebook ads, tailored to the needs of your business.
Our team can help any business, from local start-ups to international brands. All that matters is that your company wants to increase its exposure and generate leads and sales through targeted Facebook ads.
Our Facebook advertising services are completely flexible. If required, we can take the reins completely for your company. Alternatively, we’re happy to collaborate with your team throughout the process. With Hoopla, it’s up to you.
Of course! Our Facebook ad agency has extensive digital marketing expertise with other platforms such as Pinterest, TikTok, YouTube and Instagram ads. If required, we can design and deploy a multi-platform advertising campaign to promote your brand consistently across several sites.
Yes! Hoopla Marketing offers full-service social media marketing. Our team can develop a strategy, optimise profiles and share engaging content that’s tailored to your brand on Facebook, Instagram, Twitter, Pinterest, TikTok and YouTube.
There’s no pre-requisite number of followers for Facebook ads. Adverts can be targeted based on several criteria, regardless of whether or not users already follow you. However, ads can also be targeted at existing followers for remarketing or loyalty schemes.
There’s no one-size-fits-all cost when it comes to Facebook marketing. Every business, target audience and campaign is different. What’s more important is the potential returns on that cost. At Hoopla, we can help your company get the most back for every penny you spend.
The results of your ad campaigns depend on your advertising goals. For example, we can tailor campaigns to get more likes and shares for brand exposure, more followers for long-term marketing or more leads and sales for an instant return.
Using Facebook without a budget relies on a healthy following of potential customers. Your posts will only be seen by people who follow you – and even then, only a small percentage of followers will see your posts due to Facebook’s ever-changing algorithm.