Hoopla Marketing is the go-to digital marketing agency for top-tier hotels in the UK and Dubai. Our proven strategies elevate bookings and drive significant growth for hotels.
Hotel marketing is more than showcasing luxurious rooms and amenities. It’s about conveying the unique experience your hotel offers – from the comfort of the beds to the ambiance of the lobby and the quality of service.
How can you reach and connect with the right guests? Digital marketing is key to enhancing brand visibility and accelerating growth. With the right marketing blend, the results can be as inviting as a well-appointed suite. This is where a skilled hotel marketing agency comes into play.
Hoopla Marketing will identify the most effective methods and platforms to target your ideal guests. We’ll serve up consistent, brand-aligned strategies that increase bookings while continually refining our strategies for optimal outcomes.
Digital marketing strategies for hotels:
Platforms like Facebook, Instagram, TikTok, Pinterest and YouTube offer unique opportunities to engage with potential guests. TikTok is perfect for quick, engaging videos targeting younger demographics, while Facebook appeals to a wider audience with its versatile content formats.
As an award-winning creative hospitality marketing agency, we have a wealth of experience in social media marketing for the hospitality industry. That includes a comprehensive range of social media platforms, with a proven track record in both paid social and organic content marketing.
Take a look at this influencer campaign for Pennyhill Park to help create awareness of their luxury hotel, tap into new audiences and to drive bookings online. The campaign produced 134k engagements and a 14.8 X return on ad spend.
We’ll pinpoint the platforms that align with your hotel’s identity and develop a content strategy to captivate your target audience. Social Media Campaigns >
Influencers can significantly amplify your hotel’s appeal. Beyond global celebrities, local influencers and travel bloggers can draw attention to your hotel’s unique offerings. Hoopla Marketing will identify the right influencers to showcase your hotel. Take a look and see how we helped Exclusive Hotels generate over 100,000 engagements. Influencer Marketing Campaigns >
Google hotel ads can quickly elevate your hotel to the top of search results for relevant queries. They put you straight to the front of the queue for direct bookings, which is why they’re used by hotels and hospitality companies big and small.
Navigating this on your own can be daunting and can result in lost opportunities and budget. Fortunately, Hoopla has over a decade of experience in paid ads on Google. Let us plan, implement and manage your Google Ads campaigns for the best results.
With Hoopla’s expertise, you can maximise your PPC campaign’s ROI and convert more searches into bookings from the start. Google PPC Campaigns >
Social media ads are a powerful tool to put your hospitality brand in front of a vast audience. We craft compelling paid social ads for platforms like Facebook, Instagram, TikTok, Pinterest and YouTube, targeting the right audience with engaging content.
Take a look at how we helped this restaurant reach 2.3 million people, with 12,059 bookings and an average cost per booking of just £2.33.
Our marketing services cover all bases, from creating a bespoke social media strategy to graphic design and community management for hospitality brands, so you don’t have to worry about a thing. Social Media Ad Campaigns >
Short for search engine optimisation, SEO is essential for long-term visibility and lead generation. By optimising your website, we will help your hospitality brand rank higher in Google searches. When potential customers are searching for hospitality services, we’ll help them find you.
As a leading digital marketing agency, we ensure your brand stands out in search results. Beyond marketing expertise, we can assist with web design and content optimisation to ensure your hotel website meets Google’s requirements and delights your clients. SEO Campaigns >
Did you know that 99% of email users check their email every day, with some as much as 20 times a day? With the right campaign, they can open their emails to see your hospitality brand.
Email marketing is an effective way to reach a broad audience at a low cost. Having a specialist hotel marketing agency on your side can amplify your success. With our email marketing services, you’ll benefit from a more effective strategy, higher open rates and more bookings for your hospitality business.
Whether it’s announcing new services, special events or exclusive offers, we create email campaigns that resonate with your audience and reinforce your brand identity. Email Marketing Campaigns >
Contact Us Today To Arrange A Discovery Call
Planning & Research
We begin by understanding the essence of your hospitality brand, from the services you offer to your target audience. Our team conducts a comprehensive review of your current marketing efforts and develops a tailored digital marketing strategy. We incorporate a mix of marketing tactics to meet both immediate and long-term objectives, underpinned by extensive research.
Creative Content
Content is a critical element in hospitality marketing. This includes captivating images of your offerings, engaging videos that convey the guest experience and compelling text to engage your audience. We’ll work with influencers to ensure they have engaging material to share with their followers and create detailed content to enhance your website’s SEO. Our skilled team manages all aspects of content creation, design and optimisation.
Testing & Optimisation
With Hoopla Marketing, hotel advertising yields measurable results. From the outset, we'll track the performance of your ads, social media and website to gauge the impact of our digital marketing efforts. You'll receive monthly reports detailing our actions, their performance and the tangible results for your hotel.
Insights & Optimisation
As a dedicated hotel marketing agency, we continuously strive for improvement. We'll persistently test different audiences, messages and strategies to enhance engagement, conversion rates and search engine rankings, ensuring your hotel remains a preferred choice for guests.
Hotel Marketing Services FAQs
Understanding hospitality businesses is central to all of our marketing services. To get started, arrange a discovery call using our enquiry form. From there, we can speak about your position and ambitions in the hotel industry and what we can do to help.
Hotel marketing agencies improve both strategy and implementation for hospitality clients. This includes a range of marketing channels, from digital advertising and content marketing to social media marketing and email marketing for hospitality businesses and hotel groups.
A hotel marketing agency can save you masses of time by taking online marketing tasks off your plate. If they’re worth their salt, they can also enhance your return on investment, so you get more back from your hospitality marketing budget. Above all else, hospitality marketing agencies can improve business performance, resulting in more sales and greater revenue for your hotel.
The cost of a hospitality marketing agency depends on the services required – for example, influencer marketing, web design or digital PR for your hotel. It’s also determined by how much involvement is required – whether it’s just insight and strategy or you need a team with a more hands-on approach for your website. We’ll put together a bespoke quote based on your business and requirements, so don’t hesitate to contact our team.
No two hospitality businesses are the same, ranging from new boutique hotels to established budget travel brands. However, results in the hospitality industry typically include better online exposure, more bookings and increased revenue for hotels. Take a look at our case studies to get a better idea of the results we deliver in hospitality and beyond, having formed lasting relationships with many of our clients.
Our award-winning team works with hotels throughout the UK and the UAE thanks to our offices in Manchester and Dubai. We also help clients globally with branding, websites and a range of marketing services.