Piccolino approached Hoopla for support in driving brand awareness and bookings across a selection of their restaurants.
Paid Social Campaign
Objective: Drive Bookings
Our challenge was to drive maximum bookings across a range of Piccolo restaurants. Along with promoting the new menus and seasonal offers, we were tasked to reach new target audiences and also increase the frequency of bookings with existing audiences.
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- Developed a campaign strategy to meet the objectives and goals of the campaign.
- Launched a variety of social media awareness campaigns to key target audiences to drive awareness and direct users through to the venue specific websites to drive online bookings.
- Promoted new menus and promotional offers in a short, exciting and engaging way to prompt the target audience to place a booking.
- Set up, build, manage, test and optimise ongoing social media attraction and education (retargeting) campaigns across all key social media channels such as Facebook, Instagram and the audience network.
- Created, managed and tested a range of target audiences, content, placements and campaigns to get the best cost per conversion and overall ROI.