About Hoopla

Hoopla Marketing is more than a social media and influencer marketing agency. Behind our name is a story that made us, a passion that drives us, and a mission to help you succeed.

Our story

Hoopla was founded by Danny Cleaton and Paul Strong in 2014 in response to the lack of quality agency options in the digital marketing space. Sure, there were options available. But all too often, they used old hat techniques, putting quantity over quality, which didn’t deliver the right results.

When it came to reporting, the focus was on reach and engagements alone. Instead, we wanted to help brands dramatically improve their sales and reach their full potential through social media. Rather than just reaching social media users, we wanted to attract, educate, convert and retain customers.

Turns out, businesses loved our focus on key actions like website traffic and sales. They appreciated our transparent approach, where we could forecast how to budget their ad spend to reach long term targets. And they came in their numbers to see how we could grow their brand and help them stand out.

Our proven, results-driven approach can transform your social media, influencer and digital marketing campaigns into a success stories.

Hoopla Marketing

Our passion

Everything we do is driven by a passion for four key areas…

We don’t do things like the rest. While other agencies took the easy road, Hoopla Marketing has made our own path combining influencer marketing a social media AI. We’re constantly exploring new digital marketing techniques, software and strategies to stay ahead of the curve for our clients.

When we say we’re data driven, we’re not messing about. Our team comprises specialists in social media advertising, Google Ads, SEO, influencer marketing and paid search. From previous campaigns to sales generated, we’re constantly crunching the numbers to give clients the edge.

For us, social media isn’t just about engagement. It’s about long-term, sustainable growth. Every action we take on social media contributes to the strategic growth of brand sales. We continually forecast how to reach long term targets, helping brands budget their ad spend to grow even more.

With Hoopla, marketing reports actually matter. We are completely transparent, providing clients with as much data as they need to give them to get a better understanding of how our marketing campaigns are working. No jargon, no unexplained metrics, and no question unanswered.

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Our mission

Our mission is simple – to give brands a path for growth through the effective use of social media advertising, digital marketing and influencer content. We develop effective strategies to reach the right customers at the right time – and keep them coming back.

We help everyone from local Manchester businesses to national and international companies. Any business that’s active and ready to grow to the next level. Good businesses that want to be great. And great businesses that want to be incredible.

Working closely as an extension of their internal team, we help brands explore new marketing techniques and strategies. Quite simply, we become the catalyst to really push your brand to grow in the UK and globally.

We’ve done exactly that for over 150 brands from a variety of different sectors. The result? A proven track record delivering great return on advertising spend.