At Hoopla Marketing, we build and manage high-performing social media campaigns that deliver tangible results. As a leading social media marketing agency in Manchester, UK, we bring unique insight, unrivalled experience and proven results.
Our approach at Hoopla involves using our awesome content creators and influencers to produce attention-grabbing social media content, which we then amplify via paid social ads to achieve outstanding results.
Our team have a wealth of knowledge and experience in creating and running effective social media campaigns across Facebook, Instagram, Twitter, YouTube and LinkedIn. We manage over £1 million a year worth of social media advertising spend for our clients each year and we achieve fantastic results for the brands that we work with. We do this by developing and implementing effective social media strategies that we can show real results on.
The benefits of using social media campaigns:
Create awareness and desire among your target audience’s, encouraging them to act.
Effectively target your ideal customer and educate them into a purchase
Use Artificial Intelligence to find more and more customers who are likely to perform a key action such as make an online purchase or enquiry
Deliver super personalised social media content to educate users who have displayed an interest in a particular product/service. We get the perfect message to the perfect customer, at the perfect time to educate them into a purchase.
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Planning & Research
We listen to your requirements, audit your current activity and build a high-value social media marketing strategy that will resonate with your target audience and meet your objectives. Here we look to plan the campaign by focussing on audience mapping, placements and creative content to attract and educate your ideal customer into performing an action. We also ensure that all the necessary tracking in place to successfully monitor and track the campaigns success.
Creative Content
Creative content is developed that resonates and engages your audience such artwork, blogs, photography, animations, and video. This covers all aspects of production such as artwork, design, copywriting and optimisation.
Testing & Optimisation
To ensure your social media ad campaigns are optimised on an ongoing basis, we test a range of target audiences, content and placements to get the best cost per conversion and overall ROI. We utilise the power of artificial intelligence, tracking software and great content to deliver targeted messages based on the customers actions. We also look to undertake website conversion rate optimisation to improve the success of the social media campaigns
Insights & Reporting
To improve the success of your social media campaigns, we monitor the performance of your social media campaigns, along with website conversion rates and provide all of our findings in a monthly report.
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Social Media Agency FAQ
A social media agency manages and enhances a brand’s online presence across various social media platforms. Social media agencies use a comprehensive strategy to target the best social media platforms for your brand and then create content to increase awareness, engagement and convert audiences into customers.
A secondary objective is to improve your brand image more broadly. Customers will often look to a brand’s socials to determine whether they are trustworthy and worth using/buying from.
Some of the most common strategies used by a social media agency include creating content, engaging with the audience and running advertising campaigns to boost brand awareness and engagement.
Social media agencies offer expertise in campaign strategy, content creation, audience engagement, data-driven targeting and strategic advertising. The benefits include increased brand visibility, audience growth and improved engagement, ultimately leading to conversions and enhanced brand loyalty.
Getting on top of social media can be a difficult challenge for a brand in today’s world. Using a social media agency can make the process easier for you.
The cost of a social media campaign can vary quite a bit depending on the specifics. A social media campaign could target one platform or multiple. The cost will be based upon the scale, complexity and duration of the campaign as well as the goals and the competition you face.
Social media marketing has become one of the most integral parts of marketing for a modern company. It is an incredible way to engage with your target audience, expand your reach and promote your brand. Social media marketing is an easy way to directly interact with you audience, build your brand identity and generate additional sales or subscriptions.
If you’re wondering how a social media campaign could help your business, we have many case studies that show the benefits. The work we did with Lion & Swan is a prime example of the how this service works. After approaching us for help with bookings and general brand awareness, we succeeded in achieving over 855 bookings and 279 room bookings by the end of our campaign.
Social media services cater to businesses of all sizes seeking to establish or enhance their online presence. Here are some of the sectors we have worked for in the past:
- Home & Interiors
- Food and Beverage
- Ecommerce
- Retail
- TV
- Education
- Home Improvement
- Makeup
- Hair & Beauty
- Hospitality
- Tourism
- Construction
Whether you’re a startup, SME or a large corporation, social media is a valuable tool for connecting with your target audience.
Results vary, but common outcomes include increased follower counts, improved engagement metrics, enhanced brand recognition and increased sales.
We will always strive to select a campaign objective that is achievable and has room for additional successes. The idea is to turn social media platforms into streams that will win you new customers, grow your audience and increase sales.
When it comes to creating an effective marketing strategy for your brand, we often follow a similar approach. It begins with understanding your brand. From here, we can identify key goals with growth in mind.
Then we will design an effective social media campaign that we will follow. Next, we will constantly monitor this campaign as we work through it, focusing on optimisation and changes as needed. We always tailor our approach to align with your brand identity and business objectives.
At Hoopla Marketing, we offer a range of digital marketing services. This includes SEO services, social media paid advertising, influencer marketing, Google advertising and email marketing. The approach for all of these services is similar – finding how we can fit your brand and create a strategy that gets you results.
If you think one of these services is what you’re looking for, call our team for a chat about our digital marketing services and learn how we can tailor the process to your business.