Build brand loyalty and gain new customers with help from a YouTube advertising agency. At Hoopla Marketing, we can design a tailored YouTube PPC campaign to takes your engagement rates to unimaginable heights.
Follow advice from Pinterest advertising experts
With over 430 million active monthly users, Pinterest has become one of the most popular social media platforms in the world. It’s no wonder that all kinds of brands are trying to tap into its potential.
But starting a Pinterest advertising campaign isn’t easy. If you want to place your ads in front of your target audience, you’ll need some expert help – and that’s where we come in. At Hoopla Marketing, we’re a full-service, Manchester-based Pinterest advertising agency that will help you get more eyes on your adverts.
Boost sales with a Pinterest advertising campaign
Unlike Instagram or Facebook, Pinterest isn’t about sharing filtered selfies and finding out what your ex has had for breakfast. Instead, Pinterest is focused on discovery. It’s more like a collection of visual bookmarks, which makes it perfect for advertising.
But that’s not the most important difference between Pinterest and other social media platforms. Want to know what is? That its users are a lot more likely to spend their money on your products. Pinterest is particularly popular among women aged 25-34 – that is, the group with the biggest online purchasing penetration in the UK.
Why you should enlist the help of a Pinterest marketing agency
The tricky part of advertising on Pinterest is that it’s a completely different kettle of fish than TikTok or Instagram. If you think you can just throw some cash into paid ads and wait for the investment to pay off, think again.
From opening a Pinterest Business Profile to creating engaging content that stands out at first glance, there’s a lot that goes into a Pinterest marketing campaign.
There is only one way to get the best results from your Pinterest ad campaign – following a tried-and-tested strategy. And at Hoopla, we’ve got just the thing.
Why Hoopla Marketing?
Having a strategic partnership with a Pinterest advertising agency can make all the difference. But with so many ad agencies out there, picking the right one can seem like a minefield.
Starting a Pinterest ad campaign is a high-return investment. So why risk your budget with a marketing team that doesn’t know what it’s doing?
At Hoopla Marketing, no social media advertising campaign is too high-stakes for us. Our portfolio speaks for itself. We manage over £1 million in marketing budgets each year – including plenty of Pinterest ad campaigns.
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£24 per Interior Designer lead
2,310% increase in brochure downloads
16 x Return on Ad Spend
20 x Return on Ad Spend
Over 6,500 leads generated
250,000 + Engaged sessions
Over 4,000 leads generated
10,000 finance applications
350% Increase in sales
500 + enquiries at £12.90 per lead
Our Pinterest advertising process
After a decade of successfully managing ad campaigns, we have developed a tried-and-tested Pinterest advertising process that will reap you a bountiful reward. Here are our seven steps…
1. Consultation – A good advertising agency listens. That’s why we want to hear all about your goals and brand values. If we’re all on the same page, nothing can stop us.
2. Market research – We want to build a rich understanding of your target audience. Our expert research team will gather information about your target market to verify the success of your Pinterest campaign. This will allow us to create content that truly resonates with your audience.
3. Pinterest Ad Creation – Now that we’ve found the right customer for you, it’s time to put the right ad in front of them. Our experienced ad team will create memorable Pinterest adverts that make your target audience reach for their wallet immediately.
4. Site Conversion Optimisation – Getting more viewers is cool, but let’s not fool ourselves here – the goal of any advertising campaign is to get more customers. That’s why we’ll give your website a jaw-dropping makeover that makes it more buyer-friendly.
5. Monitoring – We’ll monitor key metrics and measure your campaign’s performance with Pinterest Analytics. And to keep you in the loop, we’ll send you in-depth monthly reports with all the essential info about your campaign.
6. Optimisation – Here’s a harsh truth about advertising that no one else will tell you – even the world’s best ad will fail without an optimisation strategy behind it. As the leading Pinterest advertising agency in Manchester, we’ll tweak your ads until you get the greatest possible return on your investment.
7. Customer journey – At Hoopla, we’re all about focusing on the big picture. As a full-service Pinterest advertising agency, we’ll build a long-term strategy that guarantees success for years to come.
Types of Pinterest ads
Pinterest’s wide range of different ad formats make it a great platform for advertising. But with such a big arsenal of tools at your disposal, picking just one can be hard. Fortunately, we’re here to clear things up…
This type of ad lets you upload products from your catalogue as a pin that reaches your target audience when they’re browsing for similar items. Our favourite thing about them? They allow you to add additional product details such as size, measurements or materials.
There’s a clear reason why standard pins are one of the most popular types of ads on Pinterest. They’re one-tap ads that allow you to showcase products in straightforward vertical or square images or videos. This means that they merge seamlessly with Pinterest’s layout.
Just like standard pins, carousel ads are neat and tidy one-tap adverts that take your customers straight to your website. The difference? Carousel ads allow you to swipe through multiple Pinterest cards in a single pin.
If you ask us, video ads are the future of Pinterest advertising. Why? Because they present a prime opportunity for brand exposure, enhanced targeting and customer trust-building. Improving your brand’s reach has never been so easy.
Also known as story pins, idea pins are short video pieces with educational or inspirational content. Often used for short demonstrations, idea pins work particularly well for brands that sell clothes or beauty products.
Have you developed a brand-new app but the world hasn’t caught up with it yet? Then you’ll be happy to learn that Pinterest offers action-oriented ads linking to Google Play or Apple Store to drive app downloads.
Think of promoted pins as the Pinterest version of PPC. Basically, promoted pins allow you to place an image or video ad in a user’s home feed. Unlike an organic shopping pin, promoted pins include a small “Promoted By” label on the side.
It’s a no-brainer. If you want your brand to grow, you absolutely should. Why? It all comes down to efficiency. Ads on Pinterest have better viewability than on other social media platforms and a higher completion rate.
If you ask us, Pinterest is the most overlooked social media platform there is. Yes, it might not have as many users as TikTok or Instagram. But it attracts people who are more willing to spend money – meaning you’ll get a higher return on investment.
Yes. Apart from being a Pinterest advertising agency, we also work with Facebook, Instagram, YouTube and TikTok among others. In fact, we also specialise in producing cross-platform campaigns that amplify your brand’s reach.
If you check out our portfolio, you’ll see that we’ve worked with all kinds of companies. From giants like ITV and ALDI to small- and medium-sized businesses, we’ve helped companies from all walks of life achieve their goals.
That depends on you. If this is your first foray into Pinterest advertising and you want us to hand-hold you from start to finish, we can do that. Or we can discuss every step, see where you need our help, and make your campaign a collaborative effort.
Of course! After all, we’re a full-service digital marketing agency. Our social media team is more than ready to boost your online presence and help you grow organically.
Not really. Although having more followers helps, we’ve got the right expertise to help you target customers who don’t follow you on Pinterest yet.
This will depend on the goals you set at the beginning of your campaign. Some customers are happy to just get more eyes on their brand – while others want their customers to spend more money on their products. Whatever your goal is, we can help you with it.
On paper, you could DIY your Pinterest advertising campaign. You could also flush all your marketing budget down the toilet and get the same results. If you want your Pinterest campaign to be successful, you need to trust the experts.
There is no single answer to this question. In fact, you should stay away from any Pinterest advertising agency that gives you a fixed quote before discussing your requirements. With Hoopla Marketing, you’ll get a clear quote once everything is understood about your business and requirements – and we can promise you that you’ll be happy with the return on your investment.