Amazon Publishing approached Hoopla for support in utilising influencers to create awareness of authors and their new book releases, driving engagement and pushing relevant traffic to Amazon.co.uk
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Effectively reach the brands target audience through influencers who have developed a following of people with interests in the brands niche
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Generate awareness, engagement and desire for the authors and their new book releases.
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Enrich the brands content strategy with great influencer content
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Educate the target audience into a purchase through the trusted voice of influencers
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Build trust and credibility through authentic recommendations, storytelling and influencer-generated content
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Creatively engage target consumers and reach new audiences
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Influencer Marketing Campaign
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Worked with the brand to develop a detailed influencer content brief that will meet the brands requirements
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Researched, validated and engaged suitable influencers who had a strong creative presence, resonated with the brands target audience, carried true authority in the brands niche and met the brands requirements. At this stage we engaged influencers who had a true passion for the brand as this would ensure authentic storytelling.
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Once all influencers were approved by the brand, we then started the full campaign briefing process which included providing influencers with detailed creative briefs and any relevant contracts to help with their content development.
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Influencers were provided with unique affiliate links and trackable codes allowing us to track and monitor all activity.
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We managed the roll out of the campaign across the influencer network including distributing product samples and personalised information for the influencers.
Influencer Marketing Campaign
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We collected all of the influencer content posted and provide this to the brand in a report so the brand could engage with the live content.
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Reporting on all available metrics such as Reach, engagement, website traffic, sales and revenue. This allowed us to track the performance of each influencer and reward the best performing influencers.
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We provided a detailed monthly report, displaying all the content that has been produced over the campaign period.
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Monthly optimisation of the influencer network.
