Influencer marketing focuses on using key social media influencers and thought leaders who have a trusted voice in their niche to drive your brand's message and create consumer action through authentic recommendations, storytelling and influencer-generated content.
HOW IT WORKS
If you are looking to implement an influencer marketing campaign, then we can help. Not only do we research, source and engage the best performing influencers who match your exact requirements to reach your objectives, we also execute and manage the campaign from start to finish, Including amplifying the influencer content via data driven social media campaigns to achieve even greater reach, traffic and sales.
We also provide detailed monthly reports outlining all of the content generated and all of the key stats such as ROI, impressions, reach, engagements, traffic, leads and sales.
01 - Influencer Research & Engagement
Based on your objectives and targets, we begin the process of researching, validating and engaging influencers who;
Resonate with your target audience
Carry true authority in your niche
Can show a true passion for your brand
Create fantastic content
Ensure authentic storytelling
Willing to collaborate on an ongoing basis.
02 - Campaign Briefing
When all selected influencers have been approved by yourself, we then start the full campaign briefing process. This includes providing influencers with detailed creative briefs and any relevant contracts to help with their content development. We managed the roll out of the campaign across the influencer network including distributing product samples and personalised information for the influencers.
Some of the brands that we have worked with:
03 - Influencer Performance Tracking
Each influencer is provided with login details to their own dashboard where they can generate their own unique tracking URL’s and trackable codes to use in their content. This allows us to track in real-time how well each influencer is performing, and provides us with the all the required metrics (Impressions, clicks and sales) to track and monitor all activity. Not only does this allow us to track the performance of each influencer, but it also allows us to reward the best performing influencers with a commission on each sale they generate.
04 - Go LIVE
Once everything is in place then your influencer campaign is ready to go live! This is where you'll start to see all the stunning photography and video content produced by your HIVE of influencers.
05 - Influencer Content Amplification
We amplify the best performing influencer-created content to key target audiences through the use of data driven social media campaigns to achieve a greater reach, traffic and sales. Only the best influencer content is amplified through the brand’s own social media channels.