BAA STOOL

About Baa Stool

Baa Stool hand craft stylish, quirky furniture using real British sheepskin. Baa Stool approached Hoopla for support in driving their sales online.

Social Media Campaigns
Home Interior • Furniture

Challenge

  • Create awareness and desire among your target audience’s, encouraging them to visit the website to browse and purchase

  • Drive the key target audience that is actively searching for your key products such as sheepskin footstools and furniture to make a purchase

  • Educate people who have displayed an interest through their actions into a purchase through effective and personalised social media content

  • Educate people who have displayed an interest through their actions into a purchase through effective and personalised social media content

  • Capture email data for future e-mail marketing and education

  • Turn customers into a tribe of marketeers to share reviews on social media

  • Up and cross-sell other products to increase loyalty, repeat purchase and customer lifetime value

Feet
Chair
Baa Stool Chair

Social media campaigns

Solution

Social Media Awareness and Education Campaign
  • Campaign strategy development to meet the brands objectives and goals
    Social Media awareness campaigns to key target audiences to drive awareness, traffic to website and sales

  • Promoted the brand, products and unique value proposition in a short, exciting and engaging way to prompt the target audience to explore the brands website and social media channels to then purchase

  • Set up, build, manage, test and optimise ongoing social media attraction and education (retargeting) campaigns across all key social media channels such as Youtube, Facebook and Instagram and the audience network

  • Created, managed and tested a range of target audiences, content, placements and campaigns to get the best cost per conversion and overall ROI

Social Media Awareness and Education Campaigns
  • Social Media Ad Creation, testing and optimisation including copywriting and creative design
  • Audience mapping, testing and optimisation
  • Conversion and trigger tracking put in place
  • Analysed the website and suggested improvements to help improve customer conversions
  • Utilised artificial intelligence to develop appetite among the target audience and converted people who displayed an interest in the brand, products and services by effectively educating them through engaging, personalised and targeted content based on the customers actions. This included creative design, copywriting and optimisation
  • Management, optimisation and reporting

Social Media Results

0
%
305% increase in sales
0
X
20 x Return on Ad Spend
0
+
Over 2,000 sales of the furniture pieces
0
%
286% increase in engaged sessions

Paid search campaigns

Solution

Paid search campaigns
  • The build of a bespoke paid search campaign strategy to meet the brands objectives and goals

  • WEB IMPROVEMENTS: Analysed the website and suggested improvements to help improve customer conversions.

  • RESEARCH: Conducted research into the brands products, market and competitors to develop and constantly adapt a portfolio of keywords and phrases that drove high value traffic through to the website.

Paid search campaigns
  • CREATE: Created compelling, effective adverts to funnel traffic to specific landing pages to ensure the highest possible conversion rate and ROI.

  • OPTIMISE: We regularly optimised the campaigns to ensure that ROI is maximised through effective bidding, creative and analysis

  • REPORTING: We use regularly reported on the campaigns so that the brand was aware of the campaign progress.

Paid Search Results

0
%
780% increase in sales from Paid Search
0
%
12.5 x Return on Ad Spend

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