About Baa Stool

Baa Stool hand craft stylish, quirky furniture using real British sheepskin. Baa Stool approached Hoopla for support in driving their sales online.

Social Media Campaigns
Home Interior • Furniture


  • Create awareness and desire among Baa Stool’s target audiences, encouraging them to visit the website to browse and purchase.

  • Drive the key target audience that is actively searching for sheepskin footstools and furniture to make a purchase.

  • Educate people who have displayed an interest through their online behaviour into a purchase, using effective and personalised social media adverts.

  • Capture email data for future e-mail marketing and education

  • Turn customers into a tribe of marketeers to share reviews on social media

  • Up and cross-sell other products to increase loyalty, repeat purchase and customer lifetime value

Baa Stool


Social Media Awareness and Education Campaigns
  • Campaign strategy development to meet the brands objectives and goals.

  • Social media awareness campaigns to key target audiences to drive awareness, traffic to website and sales.

  • Promoted the brand, products and unique value proposition in a short, exciting and engaging way to prompt the target audience to explore the brands website and social media channels to then purchase.

  • Set up, build, manage, test and optimise ongoing social media attraction and education (retargeting) campaigns across all key social media channels such as Youtube, Facebook and Instagram and the audience network.

  • Created, managed and tested a range of target audiences, content, placements and campaigns to get the best cost per conversion and overall ROI.

  • Social media advert creation, testing and optimisation including copywriting and creative design.
  • Audience mapping, testing and optimisation.
  • Conversion and trigger tracking put in place.
  • Analysed the website and suggested improvements to help improve customer conversions.
  • Utilised artificial intelligence to develop appetite among the target audience and converted people who displayed an interest in the brand, products and services by effectively educating them through engaging, personalised and targeted content based on the customers actions. This included creative design, copywriting and optimisation.
  • Management, optimisation and reporting.

Recent Results

305% increase in sales
20 x Return on Ad Spend
Over 2,000 sales of the furniture pieces
286% increase in engaged sessions

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