Lalage Beaumont is a British designer specialising in luxury handbags and smart clothes for business and special occasions. Lalage Beaumont approached Hoopla for support in driving their sales online in the Middle East via social media advertising.
-
Drive traffic and online handbag sales in key geographic areas such as the Middle East.
-
Educate people who have displayed an interest into a purchase.
-
Capture email data for future e-mail marketing and education.
-
Turn customers into a tribe of marketeers to share reviews on social media.
-
Up and cross-sell other products to increase loyalty, repeat purchase and customer lifetime value.
-
Drive mass brand awareness of Lalage Beaumont across the key target audiences.
Social Media Awareness and Education Campaign
-
Campaign strategy development to meet the brands objectives and goals.
- Social Media awareness campaigns to key target audiences to drive awareness, traffic to website and sales.
- Promoted the brand, products and unique value proposition in a short, exciting and engaging way to prompt the target audience to explore the brands website and social media channels to then purchase.
- Created, managed and tested a range of target audiences, content, placements and campaigns to get the best cost per conversion and overall ROI.
- Social Media Ad Creation, testing and optimisation including copywriting and creative design.
- Management, optimisation and reporting.
Social Media Awareness and Education Campaign
-
Set up, build, manage, test and optimise ongoing social media attraction and education (retargeting) campaigns across all key social media channels such as Facebook and Instagram and the audience network.
- Utilised artificial intelligence to develop appetite among the target audience and converted people who displayed an interest in the brand, products and services by effectively educating them through engaging, personalised and targeted content based on the customers actions. This included creative design, copywriting and optimisation.
- Audience mapping, testing and optimisation.
- Conversion and trigger tracking put in place.
- Analysed the website and suggested improvements to help improve customer conversions.
