Campaign strategy development to meet the brands objectives and goals
Social Media awareness campaigns to key target audiences to drive awareness, traffic to website and sales
Promoted the brand, products and unique value proposition in a short, exciting and engaging way to prompt the target audience to explore the brands website and social media channels to then purchase
Set up, build, manage, test and optimise ongoing social media attraction and education (retargeting) campaigns across all key social media channels such as Youtube, Facebook and Instagram and the audience network
Social Media Awareness and education campaign
Created, managed and tested a range of target audiences, content, placements and campaigns to get the best cost per conversion and overall ROI
Social Media Ad Creation, testing and optimisation including copywriting and creative design
Audience mapping, testing and optimisation
Conversion and trigger tracking put in place
Analysed the website and suggested improvements to help improve customer conversions.
Utilised artificial intelligence to develop appetite among the target audience and converted people who displayed an interest in the brand, products and services by effectively educating them through engaging, personalised and targeted content based on the customers actions. This included creative design, copywriting and optimisation.
Management, optimisation and reporting
11x Return on Ad spend
Over 3,800 checkouts via social media Ads alone
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