Lion & Swan approached Hoopla for support in driving brand awareness and bookings across their hotel and restaurant in Congleton, Cheshire.
Our challenge was to drive overall bookings for their fine dining restaurant and 21 boutique rooms, along with their Incluso Al Fresco bottomless brunch event which took place every month.
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- Developed a campaign strategy to meet the objectives and goals of the campaign.
- Launched a variety of social media awareness campaigns to key target audiences to drive awareness and direct users through to the website to drive bookings.
- Promoted new menus and promotional offers in a short, exciting and engaging way to prompt the target audience to place a booking.
- Set up, build, manage, test and optimise ongoing social media attraction and education (retargeting) campaigns across all key social media channels such as Facebook, Instagram and the audience network.
- Created, managed and tested a range of target audiences, content, placements and campaigns to get the best cost per conversion and overall ROI.
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