Exclusive Collection is a hotel chain based in Surrey, England. The hotel group has a portfolio of several luxury hotels including Pennyhill Park, South Lodge, The Manor House and Lainston House.
The Exclusive Collection approached Hoopla Marketing to help create awareness of their luxury hotels, tap into new audiences and to drive bookings online.
Exclusive Collection wanted to utilise influencers to create awareness of their portfolio of luxury hotels and spas, and create engaging content that would showcase the overall customer experience.
Exclusive Collection then wanted us to promote this influencer created content via targeted social media ads across Facebook, Instagram and TikTok to drive awareness, engagement, website traffic and bookings.
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We researched and developed organic and authentic relationships with key luxury lifestyle and travel influencers that had an engaged following which matched Exclusive’s target audience.
We invited local influencers to visit their hotels across four locations. We only engaged influencers who carried true authority in their niche, and also had a passion for creating engaging content for their followers.
We managed the rollout of the campaign across the influencer network including personalised invitations and providing detailed creative briefs for the influencers to help with the development of their content.
Social media advertising campaigns across Facebook, Instagram and TikTok where then put in place to amplify the influencer content to key target audiences to drive awareness, engagement, website traffic and bookings.
At the end of the campaign we reported on all available metrics and we also collected all of the content that had been produced over the campaign period.