Pennyhill Park is a luxury hotel and spa in 120 acres of Surrey parkland, with an array of experiences for fun, leisure and special occasions.
Pennyhill Park approached Hoopla Marketing to help create awareness of their luxury hotel, tap into new audiences and to drive bookings online.
Pennyhill Park wanted to utilise influencers to create awareness of their luxury hotel & spa, and create engaging content that would showcase the overall customer experience. They then wanted to promote this via social media ads to drive awareness, engagement, website traffic and bookings.
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We researched and developed organic and authentic relationships with key luxury lifestyle and travel influencers that had an engaged following which matched Pennyhill Park’s target audience.
We invited local influencers to visit their hotel and only engaged influencers who carried true authority in their niche, and also had a passion for creating engaging content for their followers.
We managed the rollout of the campaign across the influencer network including personalised invitations and providing detailed creative briefs for the influencers to help with the development of their content.
Social media advertising campaigns were also put in place to amplify the influencer activity to key target audiences to achieve an even greater reach and drive website traffic and bookings.
At the end of the campaign we reported on all available metrics and we also collected all of the content that had been produced over the campaign period.
@mialuckie3 Save this for your next staycation out of London, I highly recomend!! There's so much to see and do at @pennyhill_park, so make time to stay JUST ONE MORE DAY. Book for two nights or more and get 15% off your stay using code MIALUCKIE315 #pennyhillpark #pennyhillhotelandspa #luxuryhotel #ukhotel #michelinstar #5starhotel #fivestarhotel #escapelondon ♬ original sound - Mia Luckie