Snapchat is now bigger than Twitter- how can businesses use this?
Since it's creation in 2011, Snapchat has soared in popularity amongst 18-24 year olds, with it now overtaking Twitter recently in terms of daily usage. 150 million people use Snapchat every day, compared to 140 million who use Twitter!
With such a high daily usage rate, it's no surprise that businesses are starting to explore integrating Snapchat into their marketing plan. There's a massive gap to place your business into a prime location and reach more consumers, as only 2% of businesses are currently using the platform.
Here are some reasons why Snapchat could be the next big thing for your social media marketing strategy...
1. Ability to show your product/ service to people more visually
Snapchat's informal manner and ease of use creates the perfect platform to show a more personal side to your business. This includes..
- Behind the scenes footage of your day-to-day company life
- Demonstrating how to use products and showing the product or service in action
- Inspiration of where and what to do with products (e.g. room/outfit inspiration)
- Shows more of a daily insight into the people behind the brand
Clothing company Everlane regularly keep their Snapchat updated with photos around the office and messages with a casual tone of voice.
2. You can create more engagement through competitions and giveaways
The beauty of Snapchat is how easy and uncomplicated it is to use. When running competitions through Twitter, although it is easier to reach a larger amount of people, it's hard to establish how much of your reach is genuine and how much is spam. Snapchat allows you to make competitions more visual, exciting and innovative!
Below is an example from GrubHub who used snapchat to build up an offer code reveal. The ability to have it appear in snippets and disappear after 24 hours makes it more exciting and engaging for consumers.
This is great for bringing you valuable business in, as 58% of college students said that they would use a voucher for a business if they were presented with it over Snapchat!
3. Perfect for events or launches of new products!
Whether you are attending a trade show or launching an exciting new product, you can give your fans a live stream of footage to follow the journey step-by-step! Meaning no matter where your customers are, they can feel involved and get excited.
Events that are more exclusive, where customers can't go, are perfect for this. As people are desperate to know what is happening. Dior did exactly this for their 2016 cruise, where they used snapchat to show was was going on behind the scenes.
If you have any more questions about how to use Snapchat to promote your business, don't hesitate to email me at firstname.lastname@example.org or drop the team a tweet @Hoopla_uk.