Manchester is a city that buzzes with energy and opportunity. With its rich cultural heritage, thriving sports scene, vibrant nightlife, and growing business landscape, it’s no wonder that Manchester was voted 6th in Conde Nast Traveller’s list of top cities to visit in the UK.
No one knows this better than the team at Manchester Pulse. We pride ourselves on promoting the best of Manchester’s businesses. With expertise in social media advertising and influencer services, we can provide your business with reels that boost engagement, generate action, and deliver exceptional Return on Ad Spend!
Is Influencer Marketing right for your business?
The short answer is, yes! Here’s the long answer…
Influencer marketing has taken the world by storm. One source found that between 2016 and 2022, the influencer market grew from $1.6 billion (£1.28 billion) to a projected $15 billion (£11.97 billion).
That tells you it’s a lucrative business. But where is the proof that it works? Well, the same source found that 51% of marketers stated that influencer marketing helped them acquire better customers. Furthermore, it was found to help brands perform better across their branded content and achieve up to 11x the Return on Investment (ROI) of a banner ad.
The reason it works is simple human psychology. People are more willing to buy your product or service if it’s being endorsed by someone they trust. By utilising influencers with a devoted follower base behind them, you are exposing your brand to potentially thousands of new customers.
So, the long answer is yes too!
Why Choose Manchester Pulse
Let’s cut to the chase, social media marketing is hard! You need to create consistent content that engages your target audience and moves them to choose your product or service over your competitors. Why not reach out for a helping hand? Here at the Manchester Pulse, we can give you exactly what your business needs to reach a new audience on Instagram or TikTok.
Our content package includes:
- The production of 8 reels/TikToks per month for your business
- Promotion of your reels/TikToks via targeted ads across Facebook, Instagram and TikTok
- Minimum 1x site visit per month
With this package, we are certain that our creative content will increase your engagement rates monumentally! We have found that Reels and TikTok videos are the best form of content as they create organic reach for brands, which is a fancy way of saying that they naturally accumulate views from your potential clientele. That increases brand visibility and generates interest in your business.
Add to this some strategic marketing, where we promote these already-buzzing reels and TikTok videos to a worldwide audience, making sure to pinpoint your target demographic. Imagine the success you’d have if you just got in front of the right audience! We are here to make that dream a reality and, for the record, you wouldn’t be our first success story.
See it in action…
Riva Blu Restaurants
We were asked by Riva Blu Restaurants to promote their revived summer offering, including 20 new dishes as well as their classic Mediterranean take on the classics. With locations in Liverpool, Manchester, Leeds and Birmingham, this thriving business uses only the finest ingredients to capture the taste of Italy. They believe that ‘Every day is worth celebrating’ and hold true to that promise.
Their new summer menu includes their exclusive ‘Biga’ dough pizzas, an exclusive creation from in-house Master baker Davide Argentino with super light dough, sliced at your table, Italian style. The atmosphere is electric – think bright colours, lemon sorbet ice cream and only the finest music.
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Manchester Rum Festival
Manchester Rum Festival is an annual celebration of rums from across the world. Taking place on July 8th 2023, this year’s event promises not only the best rums but also a whole host of cocktails, in addition to beautiful food and live music (think Soca and Reggae all day long!)
We were given the opportunity to promote the event by giving away 4 tickets to one lucky follower who was smart enough to engage with our Instagram post. As a side note, if you are interested in entering, you can see the original post below. Be sure to enter before Friday 16th June 2023 – and good luck!
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DNA VR
DNA VR is a Virtual Reality Arcade with the mission of taking you through incredible worlds using VR technology. Run through ancient landscapes, soar above the world as we know it, or fight off the terror of a zombie apocalypse, your imagination is all that stands in your way!
They promise the perfect alternative day out – and based on their shining TripAdvisor reviews, they deliver! The success of their London locations (Battersea, Camden and Hammersmith) led to a new venue opening in Manchester in early 2023 which boasts over 70 arcade games and a whole host of celebrity clientele. Through our Instagram post, they were able to promote their 10% discount offered at the Manchester venue using code DNAVR10.
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Influencer Marketing: Making an Impact
The undeniable strength of influencer marketing has completely transformed the way brands communicate with their target demographic. Manchester Pulse is acutely aware of this, utilising this insight to the advantage of local businesses.
By working with influencers who are well-liked by your target demographic, we can produce content that is authentic and attractive, prompting engagement and producing successful outcomes. That translates to more money in your pocket and more TikTok followers/Instagram followers on your social media page.
Get started today
If you want to hit new heights when marketing your business, Manchester Pulse is the answer. With strategic marketing techniques that utilise the current trend of short-form videos like Instagram reels and TikToks, we can massively increase engagement and social media traffic for your business.
This elevation of your brand’s visibility leads to more sales without you having to lift a finger! So, what are you waiting for? Arrange a promotion today and our team will be in touch.