Periscope is one of the latest arrivals to the social media landscape! With its catchy tag line stating that you can “Explore the world through someone else’s eyes.” The app allows you to live stream all across the globe instantly from your mobile device …….good internet connection permitting of course 😉 It is revolutionising the way businesses and people broadcast, no longer is there a need for a webcam or camera studio! It can be broadcasted at the push of a button on your smart phone.
So how can you utilise Periscope to market your business?
1. You can create real-time engagement with your viewers
A great example of this is BMW USA’s “Whatsnext” live-action adventure campaign. The “Whatsnext” campaign invited viewers to steer the moves of pro rock climber Alex Honnold and National Geographic photographer Jimmy Chin as they took a day-long road trip in a BMW X1. The pair has set out together in the vehicle and came to various obstacles where the Periscope followers where able to help them decide which path to take on the adventure.
This campaign utilisation of real time has enabled them to develop a relationship with the viewer, show the benefits of the product and increase engagement by getting them involved in the campaign.
2. Provide viewers with high value content
Keeping your audience updated with the latest news is now essential in this modern era of instant information gratification. Using video apps such as Periscope allows you to show viewers high value content that they cant get anywhere else such as live Q and A’s, instant interviews, behind the scenes clips, live event footage and new product launches.
This high value content also gives the viewer an opportunity to interact with the brand and develop a closer relationship with the company.
3. Connect With Influencers
Periscope is a brilliant channel for enabling you to connect with the influencers in your industry. You are able to keep a close following on key people; interacting with them through their broadcast by leaving insightful comments, asking questions and spreading the word about their broadcast through your social channels. A useful tool is the ability to turn on the push notifications for that individual, allowing you to be alerted every time they are posting something new.
4. Humanize your brand
Being authentic and getting across your brand’s personality is an essential strategy in today’s fast moving world. Periscope allows you to show the people and the personality behind the brand. Then your customers are connecting with a real person, not just a brand or an account. This personal connection builds “know, like and trust” at a fast rate and people buy from people they know, like and trust!
5. Access to a whole new audience
Periscope gives you access to a whole new follower base that you might not have had before; an audience that don’t engage with you on Facebook, Twitter, Instagram etc. This is a broad new audience such as marketers, business owners, competitors etc. that digest their information differently through visual cues.
If you have any questions on how to utilise Periscope as an essential marketing tool then feel free to drop us an email at firstname.lastname@example.org.