Skin Wrkout approached Hoopla for support in utilising influencers to create awareness of their fantastic range of skincare products and to drive relevant traffic to their online store.
Skin Wrkout wanted to utilise influencers to generate awareness, engagement and desire for their range of skincare collections.
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We worked with the brand to develop a detailed influencer content brief that met the brands requirements
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Researched, validated and engaged suitable influencers who had a strong creative presence, resonated with the brands target audience, carried true authority in the brands niche and met the brands requirements.
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Once all influencers were approved by the brand, we then started the campaign briefing process which included providing influencers with detailed creative briefs to help with their content development.
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We managed the roll out of the campaign across the influencer network including distributing product samples and personalised information for the influencers.
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We then amplified the best performing influencer-created content to key target audiences through the use of data driven social media campaigns to achieve a greater reach, traffic and sales.
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Reporting on all available metrics such as Reach, engagement, website traffic, sales and revenue. This allowed us to track the performance of each influencer and reward the best performing influencers.
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We provided a detailed monthly report, displaying all the content that has been produced over the campaign period.