Roomzzz is a stylish aparthotel and flexible serviced apartment brand with a personal touch for adventure, business, and celebration.
Roomzzz approached Hoopla Marketing to help create awareness of their aparthotels, tap into new audiences and to drive bookings online.
Roomzzz Aparthotels wanted to utilise influencers and content creators to drive awareness of their aparthotels, and create engaging content that would showcase the overall customer experience. They then wanted to promote this via social media ads to drive awareness, engagement, website traffic and bookings.
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We researched and developed organic and authentic relationships with UK lifestyle and travel influencers that had an engaged following which matched Roomzzz’s target audience.
We invited local influencers to visit their collection of aparthotels and only engaged influencers who carried true authority in their niche, and also had a passion for creating engaging content for their followers.
We managed the rollout of the campaign across the influencer network including personalised invitations and providing detailed creative briefs for the influencers to help with the development of their content.
Social media advertising campaigns were also put in place to amplify the influencer activity to key target audiences to achieve an even greater reach and drive website traffic and bookings.
At the end of the campaign we reported on all available metrics and we also collected all of the content that had been produced over the campaign period.