PetsPyjamas is the UK’s no 1 dog-friendly travel experts creating amazing experiences for all furry friends and family at thousands of dog-friendly hotels, houses and cottages.
PetsPyjamas approached Hoopla Marketing to help create awareness of their brand, promote their seasonal offers and generate online bookings.
PetsPyjamas wanted to implement an digital marketing strategy that would increase brand awareness, showcase a variety of promotions and generate bookings for the dog-friendly hotels, houses and cottages listed on their website.
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- Developed a campaign strategy to meet the objectives and goals of the campaign.
- Launched a variety of social media awareness campaigns to key target audiences to drive awareness and direct users through to the website to drive sales.
- Promoted their offers in a short, exciting and engaging way to prompt the target audience to book online.
- Set up, build, manage, test and optimise ongoing social media attraction and education (retargeting) campaigns across all key social media channels such as Facebook, Instagram and the audience network.
- Created, managed and tested a range of target audiences, content, placements and campaigns to get the best cost per conversion and overall ROI.
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