Nook Saunas is a wellness brand creating high-quality infrared saunas for homes across the UK and Australia.
Nook approached Hoopla Marketing to help create awareness of their range of vinyl saunas, tap into new audiences and to drive sales online.
Nook Saunas wanted to utilise creative influencers to drive awareness of their saunas, and create engaging content that would showcase the benefits and unique features of their products. They then wanted to promote this via social media ads to drive awareness, engagement, website traffic and bookings.
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We researched and developed organic and authentic relationships with UK health & fitness influencers that had an engaged following which matched Nook’s target audience.
We invited influencers who carried true authority in their niche, and also had a passion for creating engaging content for their audience.
We managed the rollout of the campaign across the influencers including personalised invitations and providing detailed creative briefs for the influencers to help with the development of their content.
At the end of the campaign we reported on all available metrics and we also collected all of the content that had been produced over the campaign period.