La Dolce Vita: A Celebration of Italian Screen Style
To mark Disaronno’s 500-year anniversary*, Little White Lies joined forces with the makers of the iconic Italian liqueur for a two-month celebration of Italian screen style, inspired by the timeless spirit of la dolce vita — spanning original articles, video essays, podcasts and two nights of cinema at London’s historic Regent Street Cinema.
Little White Lies approached Hoopla Marketing to drive awareness of the La Dolce Vita content across its online and social channels.
A culturally rich, niche campaign needs the right audience, not just a big one. Little White Lies wanted a paid social strategy that would build brand awareness and spark engagement among film-literate audiences – and carry that interest across a varied content mix of videos, articles and podcasts.
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Hoopla built a full-funnel paid social strategy designed to move audiences from first awareness through to meaningful engagement with the La Dolce Vita content.
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Strategy. We began by mapping a campaign strategy directly to Little White Lies’ awareness and engagement goals, defining the audiences, channels and content priorities that would carry a culturally rich campaign to the right viewers — not just the widest ones.
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Launch. We rolled out a series of social media awareness campaigns across Facebook, Instagram and the audience network, tailoring creative to each format and driving qualified traffic through to the website to take key actions.
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Optimise. We set up, built, managed and continually tested attraction and retargeting campaigns — refining audiences, creative and placements throughout the campaign to sharpen cost per result and overall ROI.