Tetrad approached Hoopla for support in driving brand awareness to new and existing target audiences, increase foot traffic to retailers, “Find a stockist” enquiries and brochure downloads.
Up and cross-sell other products to increase loyalty, repeat purchase and customer lifetime value
Turn customers into a tribe of marketeers to share reviews on social media
Educate people who have displayed an interest through their actions into a stockist enquiry or brochure download through effective and personalised social media content
Promote key product ranges, the brand and seasonal promotions
Create awareness and desire among your target audience’s, encouraging them to visit the website to browse and perform a meaningful action
SOCIAL MEDIA AWARENESS AND EDUCATION CAMPAIGNS
Management, optimisation and reporting
Utilised artificial intelligence to develop appetite among the target audience and converted people who displayed an interest in the brand, products and services by effectively educating them through engaging, personalised and targeted content based on the customers actions. This included creative design, copywriting and optimisation
Analysed the website and suggested improvements to help improve customer conversions.
Conversion and trigger tracking put in place
Audience mapping, testing and optimisation
Social Media Ad Creation, testing and optimisation including copywriting and creative design
Created, managed and tested a range of target audiences, content, placements and campaigns to get the best cost per conversion and overall ROI
Set up, build, manage, test and optimise ongoing social media attraction and education (retargeting) campaigns across all key social media channels such as Youtube, Facebook and Instagram and the audience network.
Promoted the brand, products and unique value proposition in a short, exciting and engaging way to prompt the target audience to explore the brands website and social media channels to then purchase
Social Media awareness campaigns to key target audiences to drive awareness, traffic to website and sales
Campaign strategy development to meet the brands objectives and goals
Over 100,000 stockist enquiries, 30,00 brochure downloads and 30,000 sample enquiries during the course of the campaign
150% increase in engaged sessions
Over 500,000 website visitors during the course of the campaign