CASE STUDY
JCB
JCB
CONSTRUCTION | EQUIPMENT RENTAL
SOCIAL MEDIA CAMPAIGNS
ABOUT JCB
JCB approached Hoopla for support in awareness, traffic to their website and leads for their Forklift Trucks.
CHALLENGE
Capture email data for future e-mail marketing and education
Educate people who have displayed an interest through their actions into an enquiry through effective and personalised social media content
Create awareness and interest among your target audience’s, encouraging them to visit the website to browse and place an enquiry.
Drive mass brand awareness of the new product range across the key target audiences
SOLUTION
SOCIAL MEDIA AWARENESS AND EDUCATION CAMPAIGNS
Management, optimisation and reporting
Utilised artificial intelligence to develop appetite among the target audience and converted people who displayed an interest in the brand, products and services by effectively educating them through engaging, personalised and targeted content based on the customers actions. This included creative design, copywriting and optimisation.
Analysed the website and suggested improvements to help improve customer conversions.
Conversion and trigger tracking put in place
Audience mapping, testing and optimisation
Social Media Ad Creation, testing and optimisation including copywriting and creative design
Created, managed and tested a range of target audiences, content, placements and campaigns to get the best cost per conversion and overall ROI
Set up, build, manage, test and optimise ongoing social media attraction and education (retargeting) campaigns across all key social media channels such as Youtube, Facebook and Instagram and the audience network.
Promoted the brand, products and unique value proposition in a short, exciting and engaging way to prompt the target audience to explore the brands website and social media channels to then place an enquiry
Social Media awareness campaigns to key target audiences to drive awareness, traffic to website and enquiries.
Campaign strategy development to meet the brands objectives and goals
RESULTS
500+
Over 500 enquiries at £12.90 per lead