CASE STUDY

ERCOL

ERCOL

INTERIORS | FURNITURE

SOCIAL MEDIA CAMPAIGNS

ABOUT ERCOL

Ercol have been designing and manufacturing high quality furniture since 1920. Ercol approached Hoopla for support in driving brand awareness to new and existing target audiences, increase foot traffic to retailers, “Find a stockist” enquiries and brochure downloads.

CHALLENGE

Up and cross-sell other products to increase loyalty, repeat purchase and customer lifetime value

Turn customers into a tribe of marketeers to share reviews on social media

Educate people who have displayed an interest through their actions into a stockist enquiry or brochure download through effective and personalised social media content

Promote key product ranges, the brand and seasonal promotions

Create awareness and desire among your target audience’s, encouraging them to visit the website to browse and perform a meaningful action

SOLUTION

SOCIAL MEDIA AWARENESS AND EDUCATION CAMPAIGNS

Management, optimisation and reporting

Utilised artificial intelligence to develop appetite among the target audience and converted people who displayed an interest in the brand, products and services by effectively educating them through engaging, personalised and targeted content based on the customers actions. This included creative design, copywriting and optimisation

Analysed the website and suggested improvements to help improve customer conversions

Conversion and trigger tracking put in place

Audience mapping, testing and optimisation

Social Media Ad Creation, testing and optimisation including copywriting and creative design

Created, managed and tested a range of target audiences, content, placements and campaigns to get the best cost per conversion and overall ROI

Set up, build, manage, test and optimise ongoing social media attraction and education (retargeting) campaigns across all key social media channels such as Youtube, Facebook and Instagram and the audience network

Promoted the brand, products and unique value proposition in a short, exciting and engaging way to prompt the target audience to explore the brands website and social media channels to then purchase

Social Media awareness campaigns to key target audiences to drive awareness, traffic to website and sales

Campaign strategy development to meet the brands objectives and goals

RESULTS