HOME IMPROVEMENT
DIGITAL MARKETING
ABOUT DUNRAVEN
Dunraven approached Hoopla for support in driving brand awareness, traffic to their website and enquiries for their window, door, conservatory and orangery installations.
CHALLENGE
Up and cross-sell other products to increase loyalty, repeat purchase and customer lifetime value
Turn customers into a tribe of marketeers to share reviews on social media
Capture email data for future e-mail marketing and education
Educate people who have displayed an interest through their actions into placing an enquiry through effective and personalised social media content
Drive the key target audience that is actively searching for the key products and services to the website and social channels to place an enquiry
Create awareness and interest among Dunraven’s target audience’s, encouraging them to visit the website to browse and place an enquiry
Drive mass brand awareness of Dunraven across the key target audiences
SOLUTION
SOCIAL MEDIA AWARENESS AND EDUCATION CAMPAIGNS, PAID SEARCH CAMPAIGN, EMAIL CAMPAIGNS AND AUTOMATION
Ongoing testing and optimisation
Copywriting and design of a series of emails
Email campaign built along with all triggers and sequence
A series of automated emails where distributed to customers based on their actions, with the incentive to develop loyalty, encourage repeat purchase, up and cross-sell, improve conversion rates and turn your customers into a tribe of marketeers
Built, designed, managed and optimised a detailed multi-layer email campaign series along with automation and personalised triggers
REPORTING: We use regularly reported on the campaigns so that the brand was aware of the campaign progress
OPTIMISE: We regularly optimised the campaigns to ensure that ROI is maximised through effective bidding, creative and analysis
CREATE: Created compelling, effective adverts to funnel traffic to specific landing pages to ensure the highest possible conversion rate and ROI
RESEARCH: Conducted research into the brands products, market and competitors to develop and constantly adapt a portfolio of keywords and phrases that drove high value traffic through to the website
WEB IMPROVEMENTS: Analysed the website and suggested improvements to help improve customer conversions
The build of a bespoke paid search campaign strategy to meet the brands objectives and goals
Management, optimisation and reporting
RESULTS
16,000
16,000 placing an enquiry over the course of the campaign
4,000+
Over 4,000 quote requests at £14 an qualified enquiry over the course of the campaign