CASE STUDY

DUNRAVEN

HOME IMPROVEMENT

DIGITAL MARKETING

ABOUT DUNRAVEN

Dunraven approached Hoopla for support in driving brand awareness, traffic to their website and enquiries for their window, door, conservatory and orangery installations.

CHALLENGE

Up and cross-sell other products to increase loyalty, repeat purchase and customer lifetime value

Turn customers into a tribe of marketeers to share reviews on social media

Capture email data for future e-mail marketing and education

Educate people who have displayed an interest through their actions into placing an enquiry through effective and personalised social media content

Drive the key target audience that is actively searching for the key products and services to the website and social channels to place an enquiry

Create awareness and interest among Dunraven’s target audience’s, encouraging them to visit the website to browse and place an enquiry

Drive mass brand awareness of Dunraven across the key target audiences

SOLUTION

SOCIAL MEDIA AWARENESS AND EDUCATION CAMPAIGNS, PAID SEARCH CAMPAIGN, EMAIL CAMPAIGNS AND AUTOMATION

Ongoing testing and optimisation

Copywriting and design of a series of emails

Email campaign built along with all triggers and sequence

A series of automated emails where distributed to customers based on their actions, with the incentive to develop loyalty, encourage repeat purchase, up and cross-sell, improve conversion rates and turn your customers into a tribe of marketeers

Built, designed, managed and optimised a detailed multi-layer email campaign series along with automation and personalised triggers

REPORTING: We use regularly reported on the campaigns so that the brand was aware of the campaign progress

OPTIMISE: We regularly optimised the campaigns to ensure that ROI is maximised through effective bidding, creative and analysis

CREATE: Created compelling, effective adverts to funnel traffic to specific landing pages to ensure the highest possible conversion rate and ROI

RESEARCH: Conducted research into the brands products, market and competitors to develop and constantly adapt a portfolio of keywords and phrases that drove high value traffic through to the website

WEB IMPROVEMENTS: Analysed the website and suggested improvements to help improve customer conversions

The build of a bespoke paid search campaign strategy to meet the brands objectives and goals

Management, optimisation and reporting

RESULTS