CASE STUDY
BAA STOOL
BAA STOOL
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PAID SEARCH CAMPAIGN
ABOUT BAA STOOL
Baa Stool approached Hoopla for support in driving their sales online
via Paid Search.
CHALLENGE
Up and cross-sell other products to increase loyalty, repeat purchase and customer lifetime value
Educate people who have displayed an interest through their actions into a purchase through effective and personalised social media content
Drive the key target audience that is actively searching for your key products such as sheepskin footstools and furniture to make a purchase
Create awareness and desire among your target audience’s, encouraging them to visit the website to browse and purchase
SOLUTION
OUR SOLUTION TO BAA STOOL
REPORTING: We use regularly reported on the campaigns so that the brand was aware of the campaign progress
OPTIMISE: We regularly optimised the campaigns to ensure that ROI is maximised through effective bidding, creative and analysis
CREATE: Created compelling, effective adverts to funnel traffic to specific landing pages to ensure the highest possible conversion rate and ROI
RESEARCH: Conducted research into the brands products, market and competitors to develop and constantly adapt a portfolio of keywords and phrases that drove high value traffic through to the website
WEB IMPROVEMENTS: Analysed the website and suggested improvements to help improve customer conversions
The build of a bespoke paid search campaign strategy to meet the brands objectives and goals
RESULTS
780%
780% increase in sales from Paid Search
12.5x
12.5 x Return on Ad Spend