FMCG | SUPERMARKETS
INFLUENCER CASE STUDIES
Aldi approached Hoopla for support in utilising influencers to
reassure and convince shoppers that they have the range and quality
of products to deliver an ‘Amazing Christmas’ to minimise trading up
to other supermarkets or brands. They wanted us to utilise
influencers to reassure their target audience on quality, range,
availability and price.