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ALCOHOL
INFLUENCER MARKETING
ABOUT SIPFUL DRINKS
Sipful approached Hoopla for support in utilising influencers to create awareness of their new brand and their new range of Premium Canned Cocktails. They also wanted to drive relevant traffic to their new website, educate their key audiences and drive sales.
CHALLENGE
Launch the brand into the social media sphere
Create awareness and desire among Sipful target audience’s by tapping into the trusted voice of key influencers that have developed a large community of the brands target audience due to their authentic storytelling
Focus is on multiple micro-influencers with higher engagement to maximise reach and awareness
Create large brand awareness and desire among your target audience’s, encouraging users with a high level of intent to visit the website to browse and purchase
Drive website traffic, community growth and engagement on all key social channels
Educate people who have displayed an interest into a purchase
Build audiences who are engaged with the brand
SOLUTION
Influencer Marketing & Social Media Campaigns
We researched and developed organic and authentic relationship with key influencers that had a true passion for the brand and products and had an engaged following of the brands target audience.
We researched, validated, engaged and invited the influencers into the campaign. This stage ensured we only engage influencers who carry true authority in the brands niche and had a true passion for the brands service offering to ensure authentic storytelling.
Created a network of key influencers who was willing to promote the brand across their key social channels
Influencers where provided with unique affiliate links and trackable codes allowing us to track and monitor all activity.
We managed the roll out of the campaign across the influencer network including personalisation for the influencers.
The influencers where provided with detailed creative briefs to help with their content development.
Influencer management and content monitoring.
Social media campaigns put in place to amplify influencer activity to key target audiences to achieve a greater reach.
Reporting on all available metrics such as Reach, engagement, website traffic, sales and revenue. This allowed us to track the performance of each influencer and reward the best performing influencers.
We provided a detailed monthly report, displaying all the content that has been produced over the campaign period.
Monthly optimisation of the influencer network.
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RESULTS
£150K
Media Value
3.5M
reach and 76K engagements
180
influencers producing 876 pieces of content