GIFTS AND HOMEWARES
SOCIAL MEDIA CAMPAIGNS
ABOUT WRAPTIOUS
Wraptious approached Hoopla for support in driving awareness,
traffic to their website and bespoke leads among their target
audience. They also wanted support on driving stockist enquiries in
the UK so that they could increase sales via a large scale stockist
network.
CHALLENGE
Up and cross-sell other products to increase loyalty, repeat purchase and customer lifetime value
Turn customers into a tribe of marketeers to share reviews on social media
Capture email data for future e-mail marketing and education
Educate people who have displayed an interest through their actions into a purchase through effective and personalised social media content
Drive stockist enquiries both in the UK
Create awareness and interest among your target audience’s, encouraging them to visit the website to browse and place an enquiry
Drive brand awareness of Wraptious across the key target bespoke and stockist audiences
SOLUTION
SOCIAL MEDIA AWARENESS AND EDUCATION CAMPAIGNS
Management, optimisation and reporting
Utilised artificial intelligence to develop appetite among the target audience and converted people who displayed an interest in the brand, products and services by effectively educating them through engaging, personalised and targeted content based on the customers actions. This included creative design, copywriting and optimisation
Analysed the website and suggested improvements to help improve customer conversions
Conversion and trigger tracking put in place
Audience mapping, testing and optimisation
Social Media Ad Creation, testing and optimisation including copywriting and creative design
Created, managed and tested a range of target audiences, content, placements and campaigns to get the best cost per conversion and overall ROI
Set up, build, manage, test and optimise ongoing social media attraction and education (retargeting) campaigns across all key social media channels such as Youtube, Facebook and Instagram and the audience network
Promoted the brand, products and unique value proposition in a short, exciting and engaging way to prompt the target audience to explore the brands website and social media channels to then place an enquiry
Social Media awareness campaigns to key target audiences to drive awareness, traffic to website and leads
Campaign strategy development to meet the brands objectives and goals
